WPP iQ

Transformative industry intelligence

Birds eye view of lots of people

07 Dec 2022

People, communities and markets

How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.

Rose Herceg

01 Dec 2022

01.32

Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

Mark Read looking towards the camera with a large WPP logo in the background

04 Oct 2022

Mark Read: The best ideas don't answer just one problem, but many

Creative thinking can and should have a wider impact beyond advertising but can only do that if the industry works harder to attract a more diverse workforce

Justine Armour

09 Dec 2021

01:30

Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

James Morley, Head of Business Transformation, BCW

09 Dec 2021

01:30

Reimagining employee experience

The changing expectations of a global workforce

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

Creatively designed office building with people working across lots of different spaces

04 May 2021

Spaces that work

From hybrid spaces to workplaces as an expression of company culture, Universal Design Studio discusses the future of the office

Blurry circle illustration

10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Illustration

10 Nov 2020

Diversity’s last frontier

It's time agencies harnessed the creative power of the neurodivergent brain

Atticus Journal unicorns

10 Nov 2020

Putting the C in success

For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

The-imperative-for-business-transformation

01 May 2020

COVID-19: The imperative for business transformation

How brands can emerge from COVID-19 better-placed to adapt to the changes around them

Creativity-in-business

22 Apr 2020

Business creativity in a time of crisis

Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic

Mark-Read

24 Mar 2020

Our industry's work matters more than ever

We need to pull together as colleagues, as agencies and as an industry during the pandemic

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

The culture of working remotely

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

In conversation: Valerie Madon and Pooja Jauhari

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”