WPP iQ

Transformative industry intelligence

Illustration of people riding a bike next to people in a car

06 Dec 2022

Unseen: mobility is more than cars

UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

CES backdrop saying 'Welcome to Las Vegas'

06 Jan 2022

Topics to watch in 2022

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

Graphic of man standing in a rocket looking out at space / the earth

15 Dec 2021

Space opportunities take off

Space exploration is no longer the stuff of sci-fi. It is happening right now and offers endless opportunities for brands with the vision to climb aboard

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Creativity-in-business

22 Apr 2020

Business creativity in a time of crisis

Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

In conversation: Rose Herceg and Ranjana Singh

Changing dynamics and why we need imagination to break through industry noise

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Conversaciones: Rose Herceg y Ranjana Singh

Dinámicas cambiantes y por qué necesitamos imaginación para alejarnos del ruido del sector

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Na conversa: Rose Herceg e Ranjana Singh

Mudando a dinâmica e por que precisamos de imaginação vencermos o ruído do mercado

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Entretien : Rose Herceg et Ranjana Singh

Changement de dynamique et l'imagination comme recours indispensable pour se démarquer

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other