28 Feb 2023

Let’s make women safe

Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

28 Dec 2022

Making sustainability profitable

Sustainability investments must deliver returns – both financial and reputational – to be ‘sustainable’ for business. Something needs to change, says Luc Speisser

28 Dec 2022

Sustainability comms must get real

There’s a disconnect between the way corporations talk about climate change and how the public discusses the same issue. That’s the conclusion of research by Jamie Hamill, Alessia Calcabrini and Alex Kibblewhite.</

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022

Calculating a cleaner future

This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022

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All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

01 Dec 2022

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Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

01 Dec 2022

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Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022

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Consumers will value consistency

"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

30 Nov 2022

Design for difference

Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

22 Dec 2021

COP15 in China

Why businesses should nurture their future success in nature – and how they can do it

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust