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Transformative industry intelligence
22 May 2020
Why COVID-19 will usher in a new world order in sport
The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift
22 Apr 2020
How sponsors can navigate COVID-19
Advice for brands on how to handle the turbulence upending the 2020 sports calendar
13 Dec 2019
In-game advertising 101
The evolution of advertising in video gaming
27 Nov 2019
Marketing’s missing link: the opportunity in gaming
WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers