15 Dec 2021

The revolution starts here

Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

19 May 2021

Gaming in the 2020s: reach, rewards and the new meditation

Understanding the scale of the opportunity in gaming and what brands can expect to gain from their efforts

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

22 May 2020

Why COVID-19 will usher in a new world order in sport

The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

27 Nov 2019

Marketing’s missing link: the opportunity in gaming

WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers