WPP iQ Stream

Transformative industry intelligence

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Streamlining graphic of balls moving in one direction

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Icons

10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

White dots

10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Owning-your-digital-present-and-future

15 Apr 2020

Owning your digital present and future

The COVID-19 commerce lessons we have learned so far

Retail responds

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

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