Ecommerce

Transformative industry intelligence

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28 Dec 2022

How to S.C.O.R.E

VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

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28 Dec 2022

The new economy balancing act

If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

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14 Dec 2022

Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

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06 Dec 2022

The future of B2B

Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

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01 Dec 2022

WPP on 2023

The marketing innovations to watch

01 Dec 2022

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Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

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03 Nov 2022

This year next year: ecommerce and retail media

How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market