WPP iQ

Transformative industry intelligence

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21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

Woman Arranging Parcel Delivery On Smart Phone

03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

Woman Holding Credit Card While Using Mobile Phone

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

Amazon, phone, prime day

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

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04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

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10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Icons

10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

White dots

10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

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