WPP iQ

Transformative industry intelligence

Purple background graphic with text "How is Choreograph helping forward-looking brands?"

06 Oct 2021

Putting data privacy first

Choreograph CEO Brendan Moorcroft on how WPP’s new data company is helping brands stay ahead of the data curve

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

Cloud computing technology and internet of things concept

02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust

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27 Jul 2021

Big data 2021: five key areas driving change in communications

How to harness data to make ideas and campaigns more impactful

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29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

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16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Data-2030

18 Nov 2020

Data 2030: what does the future of data look like?

Exploring the world of data in 2030 through four key themes

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10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

Peggy Olson AI illustration

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

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10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

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06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

Ethical-advertising-in-intelligent-age

26 Nov 2019

Ethical advertising in the intelligent age

AI raises important industry questions

Are you future ready?

20 Jul 2018

Are you future ready

Companies need to stop reacting to change and start inciting it

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