
19 May 2022
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

26 Jan 2022
The ingredients of a future-resilient, holistic data strategy
The foundational pillars of a data strategy that will help marketers thrive

09 Dec 2021
01:30
No longer a numbers game
Using data to drive positive change

06 Oct 2021
Putting data privacy first
Choreograph CEO Brendan Moorcroft on how WPP’s new data company is helping brands stay ahead of the data curve

12 Aug 2021
Sport needs to adapt as the (third-party) cookie crumbles
How sports properties can put themselves in pole position to understand their audiences

02 Aug 2021
Data in advertising
How to integrate data ethics into your day-to-day operations to build and maintain trust

27 Jul 2021
Big data 2021: five key areas driving change in communications
How to harness data to make ideas and campaigns more impactful

29 Mar 2021
Five steps to digitise your data capture
Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

16 Mar 2021
How to jump-start customer engagement with zero-party data
As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

18 Nov 2020
Data 2030: what does the future of data look like?
Exploring the world of data in 2030 through four key themes

10 Nov 2020
The maths challenge
A successful data analytics strategy is built around five core competencies

10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

10 Nov 2020
When marketing meets science fiction
AI offers enormous potential, but what about the ethical challenges?

28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market

06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

06 Feb 2020
What will agencies do without cookies?
Privacy initiatives are spurring innovation in data usage

15 Jan 2020
CES 2020: The Consumer “Experience” Show?
Technology and experiences unite at the Consumer Electronics Show (CES)

26 Nov 2019
Ethical advertising in the intelligent age
AI raises important industry questions

21 Nov 2019
GDPR’s impact goes further than data
The new age of data privacy

20 Jul 2018
Are you future ready
Companies need to stop reacting to change and start inciting it