
01 Feb 2023
Super Bowl 2023: dynamic and multi-dimensional
The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sports Practice

30 Jan 2023
Creativity + data propel end to end commerce
We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

23 Jan 2023
2023 in sport: a year full of potential
Six trends that will shape the year for brands and rights-holders

11 Jan 2023
CES returns with purpose
Partnering with the United Nations Trust Fund for Human Security gave CES 2023 a definite sense of purpose. But technologies enhancing a huge spectrum of human experience were on the agenda too

05 Jan 2023
Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

28 Dec 2022
Making sustainability profitable
Sustainability investments must deliver returns – both financial and reputational – to be ‘sustainable’ for business. Something needs to change, says Luc Speisser

28 Dec 2022
Sustainability comms must get real
There’s a disconnect between the way corporations talk about climate change and how the public discusses the same issue. That’s the conclusion of research by Jamie Hamill, Alessia Calcabrini and Alex Kibblewhite.</

28 Dec 2022
How to S.C.O.R.E
VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

28 Dec 2022
The new economy balancing act
If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

28 Dec 2022
AI: adopt or fail
Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

28 Dec 2022
An escapist’s dream: the metaverse
The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

14 Dec 2022
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

14 Dec 2022
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

09 Dec 2022
Creative people power
Tilly Cullen is the creative talent behind the Atticus Journal Volume 27 cover design. We talk to her about her work and inspiration

07 Dec 2022
People, communities and markets
How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.

06 Dec 2022
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022
Unseen: mobility is more than cars
UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

06 Dec 2022
We must learn from our mistakes
It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

06 Dec 2022
How the war in Ukraine impacts behaviour
When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis