WPP iQ

Transformative industry intelligence

Birds eye view of lots of people

07 Dec 2022

People, communities and markets

How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustration of group of diverse people on purple background

06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

Illustration on person and plant growing out of a seed

06 Dec 2022

Navigating business transformation

As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones

Stacie Graham

01 Dec 2022

01.50

All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

Rose Herceg

01 Dec 2022

01.32

Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

Beyond the Rainbow report cover

30 Nov 2022

Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future

Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

Mark Read looking towards the camera with a large WPP logo in the background

04 Oct 2022

Mark Read: The best ideas don't answer just one problem, but many

Creative thinking can and should have a wider impact beyond advertising but can only do that if the industry works harder to attract a more diverse workforce

3 friends

23 Sep 2022

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, Detroit Experience Studio both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

James Morley, Head of Business Transformation, BCW

09 Dec 2021

01:30

Reimagining employee experience

The changing expectations of a global workforce

Christina Mallon, Wunderman Thompson

09 Dec 2021

01:30

The acceleration of inclusive design

Creating more inclusive and equitable products and experiences

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Screenshot showing participants in panel discussion

26 Jul 2021

Dealing with unconscious bias in the boardroom

Essence and Campaign explore how to manage unconscious bias, ways to avoid tokenism and what makes for a good ally

Screenshot showing panellists during discussion

11 Jul 2021

Shaping the next era of media inclusion

GroupM's Kirk McDonald talks to Ad Age about business ethics and a new era of media built on diversity and inclusion

WPP’s Judy Jackson and UWG’s Monique Nelson

29 Jun 2021

Black agency leaders join forces to foster inclusion

WPP’s Judy Jackson and UWG’s Monique Nelson discuss founding We All Rise Together with UM’s Deirdre Smalls-Landau

BRiM - Improve Black representation in marketing

02 May 2021

Lessons from the launch of Black Representation in Marketing

Wunderman Thompson's creative lead San Sharma shares key learnings from his campaign work

VMLY&R - Clara Luo - Invisible minority

28 Mar 2021

A challenge to our industry from an invisible minority

VMLY&R’s Clara Luo writes an open letter to ignite action for the American Pacific Islander community

WPP TV - Insights from US Black History Month

26 Feb 2021

Insights from Black History Month

WPP TV explores the role of diversity in fuelling greater creativity

Spotify - The COVID vaccine in the black community

23 Feb 2021

Podcast: The social impact of the COVID vaccine

The team at Grey discuss the effect that the rollout of COVID vaccines is having on the Black community 

Shelina - Ramadan offers brands a chance

27 Jan 2021

Ramadan and practising meaningful inclusivity

Ogilvy’s Shelina Janmohamed on how brands can move away from tick-box diversity projects