WPP iQ

Transformative industry intelligence

Futuristic city

22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

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06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Young black female gamer celebrates

05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

Person using a laptop with icons representing online omni channel  communications

16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

Woman Arranging Parcel Delivery On Smart Phone

03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

woman window shopping in the city at night

01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

Lights connecting on a blue background

13 Aug 2021

Martech 2030

Five trends in marketing technology for the decade of the augmented marketer

Woman Holding Credit Card While Using Mobile Phone

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

Global communication icon with billboards above crowded people walking

03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

Northern lights tent

29 Jun 2021

Building better experiences with content

2021 is taking shape as a year of innovation and lasting change – a year of reset and renewal

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

Abstract graphic of data

29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

People social distancing

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

Streamlining graphic of balls moving in one direction

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

Social media connections around the world graphic

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

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