
28 Dec 2022
The new economy balancing act
If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

06 Dec 2022
Inspiration drives growth
The desire for inspiration is one of the strongest human drivers of all. And in marketing, too, a lot can be achieved with inspiration, says Peter Petermann.

06 Dec 2022
Navigating business transformation
As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.43
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
01.12
iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022
01.43
Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

15 Nov 2022
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

03 Nov 2022
This year next year: ecommerce and retail media
How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

11 May 2022
Customer experience: a North Star for businesses
How CX helps create stronger, more resilient brands in times of uncertainty

27 Apr 2022
The future of B2B: the adaptive business
Driving growth and resilience in the new business landscape

02 Mar 2022
Borderless retail
A wave of customers are returning to in-store shopping, but they come with new expectations

22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

21 Dec 2021
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car

15 Dec 2021
The revolution starts here
Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all

15 Dec 2021
Making friends with the hermit mindset
An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives