WPP iQ

Transformative industry intelligence

Businesswoman walking in futuristic illuminated dark corridor

11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

Woman holding a cup of coffee, checking her smartphone while standing outside a boutique looking at shop window in the evening in the city

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

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22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

Electric car driving on yellow grid

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

Female climber scaling gap in rocks

15 Dec 2021

Bridging the wellness gap

No longer a luxury niche of spas, yoga and detox diets, wellness is now a multi-trillion dollar global industry

Illustration of senses on green background

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

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15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

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15 Dec 2021

Making friends with the hermit mindset

An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives

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15 Dec 2021

The revolution starts here

Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

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15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

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15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

David Rolfe, Global Head of Production, Hogarth

09 Dec 2021

01:30

Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

Shelina Janmohamed, VP Islamic Marketing, Ogilvy

09 Dec 2021

01:30

Turning buzzwords into business growth

How to creative meaningful change in the areas of purpose, racial equity and representation

Sam Sterling, Chief Strategy Officer, AKQA

09 Dec 2021

01:30

Degradation of experience

Where the real disruption will occur

Kishan Kumar, Chief Growth Officer, Wavemaker India

09 Dec 2021

01:30

Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

Christina Mallon, Wunderman Thompson

09 Dec 2021

01:30

The acceleration of inclusive design

Creating more inclusive and equitable products and experiences

Kirk McDonald, CEO North America, GroupM

09 Dec 2021

01:30

The new brand promise

The consumer desire for convenience and transparency

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09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

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