Stream
Transformative industry intelligence
06 Dec 2019
Ecommerce lessons from the East
A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments
06 Dec 2019
Tactile tech
In the future, what will technology feel like?
03 Dec 2019
Generation Alpha
Wunderman Thompson Commerce helps prepare us for the future consumer
26 Nov 2019
How neuroscience can help us become better communicators
Coley Porter Bell explains the science behind visual bias to help create more impactful branding
24 Nov 2019
Innovative brand experience adds to differentiation
Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium
24 Nov 2019
创新型品牌体验 促进差异化 增强竞争力
市场份额增长，高端化加速
21 Nov 2019
GDPR’s impact goes further than data
The new age of data privacy
19 Nov 2019
The Behavioural Science Annual
Ogilvy's Rory Sutherland on the art of persuasion
11 Nov 2019
Content, Conversation & Commerce
Social commerce is fast becoming the next disruptive force in China's consumer scene
26 Sep 2019
D2C DNA
VMLY&R argues that direct-to-consumer is a skill, not a business unit
02 Sep 2019
Brand marketing in the mobile era requires three new relevancies
Brands must achieve a deeper, emotional and cultural connection
02 Sep 2019
数字移动时代 品牌营销需要体现三大关联性
品牌需要建立更深的情感和文化共鸣
22 Feb 2019
Orange the World, #HearMeToo
Tackling gender-based violence as part of the UN Women and WPP partnership
19 Feb 2019
The experience advantage
Customer experience? It’s everything these days
19 Feb 2019
Taking on climate change
The time to harness momentum is now
13 Feb 2019
Innovating for growth
With challenge comes opportunity
13 Feb 2019
Centennials at 21
Gen Z’s growing influence on spending and brand loyalty
10 Jan 2019
The power of speech
Grappling with the voice gatekeepers
07 Dec 2018
The State of Video
The video experience is changing for viewers and advertisers
30 Aug 2018
LatAm brands
Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent
22 Aug 2018
A 20th century lesson for 21st century brands
The power of brand communications to create lasting desirability
17 Aug 2018
Elastic Generation: the female edit
It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50
17 Aug 2018
The reflective power of retail spaces
How department stores are inspiring brands and clients to reflect on broader societal issues
24 Jul 2018
Embracing AI to drive greater customer value
New practice focuses on conversational technology
03 Jul 2017
Death of the demographic
Defining consumers by demographics is no longer a useful approach for marketers