WPP iQ Stream

Transformative industry intelligence

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

Online reviews

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

Heart shaped illustration

10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

Search landscape

10 Nov 2020

What’s over the horizon for search?

The search landscape is becoming more fragmented with voice, image and AI gaining ground

Crossword

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

Icons

10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

White dots

10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

Paradox

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

COnversational-AI

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

Business-of-health

04 Jun 2020

The business of health in the pandemic era

COVID-19 is driving a health movement across all sectors

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Advertising-in-2030

26 May 2020

Advertising in 2030

Five predictions on the future of advertising

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

Why-COVID-19-will-usher-in-a-new-world-order-in-sport

22 May 2020

Why COVID-19 will usher in a new world order in sport

The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift

Planning-for-COVID-19-recovery

05 May 2020

Planning for COVID-19 recovery

Driving government communications that influence cooperation from citizens at every stage

How-sponsors-can-navigate-COVID-19

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

Rapid-response-measures

15 Apr 2020

Rapid response measures

Guidance for businesses facing the impact of COVID-19

How-will-COVID-19-change-global-healthcare

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Dial up the humanity: how to strike the right tone in a crisis

01 Apr 2020

Dial up the humanity: how to strike the right tone in a crisis

Our top creative leaders share perspectives for brands

targets_v4-01

26 Mar 2020

Media effectiveness during COVID-19

What should advertisers and media owners be considering during these challenging times?

Virtual-Gatherings

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

Commerce reimagined

19 Mar 2020

Commerce reimagined

Why businesses must be more human-centric to find topline growth

How to communicate in turbulent times

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

In conversation: Valerie Madon and Pooja Jauhari

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Conversaciones: Valerie Madon y Pooja Jauhari

El punto de encuentro entre creatividad y tecnología y «recuperar a Disney en Silicon Valley»

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Na conversa: Valerie Madon e Pooja Jauhari

A interseção da criatividade com a tecnologia e “colocar a Disney de volta no Vale do Silício”

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Entretien : Valerie Madon et Pooja Jauhari

Le croisement entre créativité et technologie et « faire revenir Disney dans la Silicon Valley »

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

对话:Valerie Madon和Pooja Jauhari

创造力与技术交汇和“迪士尼与硅谷融合”

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

In conversation: Luciana Rodrigues and Cristina Risso

Technology as an enabler of ideas and greater collaboration

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Conversaciones: Luciana Rodrigues y Cristina Risso

La diversidad de perspectivas y el mundo sin fronteras como motores de crecimiento

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Na conversa: Luciana Rodrigues e Cristina Risso

A diversidade de perspectivas e o mundo sem fronteiras como motores do crescimento

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Entretien : Luciana Rodrigues et Cristina Risso

La diversité des perspectives et le monde sans frontières comme moteurs de la croissance

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

对话:Luciana Rodrigues和Cristina Risso

多元化观点和无边界世界是企业发展的驱动力

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

WPP Featured Work 0319 MAC-Experience v2

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

Audio channels WPP iQ

24 Jan 2020

Turning up the volume

Will newer audio channels go mainstream in 2020?

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

WPP iQ Ecommerce lessons from the East

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WPP_UN_Women__DrawALine

22 Feb 2019

Orange the World, #HearMeToo

Tackling gender-based violence as part of the UN Women and WPP partnership

WPP_0219_Experience_is_everything

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

WPP climate change

19 Feb 2019

Taking on climate change

The time to harness momentum is now

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1118 Featured State of video

07 Dec 2018

The State of Video

The video experience is changing for viewers and advertisers

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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