Transformative industry intelligence
11 May 2022
Customer experience: a North Star for businesses
How CX helps create stronger, more resilient brands in times of uncertainty
27 Apr 2022
The future of B2B: the adaptive business
Driving growth and resilience in the new business landscape
02 Mar 2022
Borderless retail
A wave of customers are returning to in-store shopping, but they come with new expectations
22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
21 Dec 2021
Accelerating ecommerce in the automotive industry
Developing a more customer-centric approach to buying a car
15 Dec 2021
Bridging the wellness gap
No longer a luxury niche of spas, yoga and detox diets, wellness is now a multi-trillion dollar global industry
15 Dec 2021
Future proof
COVID-19 changed retail forever so how have brands responded to the new business landscape?
15 Dec 2021
Making friends with the hermit mindset
An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives
15 Dec 2021
Elastic identities
Explore how brands can engage with the wave of #ID culture and what might come next
15 Dec 2021
Brands in motion
Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands
15 Dec 2021
The revolution starts here
Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast
15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all
09 Dec 2021
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Realising success through brand expression
How to navigate between the real world and the virtual to create the optimum experience
09 Dec 2021
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Turning buzzwords into business growth
How to creative meaningful change in the areas of purpose, racial equity and representation
09 Dec 2021
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Degradation of experience
Where the real disruption will occur
09 Dec 2021
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Life 2.0 will spur new areas of growth
People have changed. Life has been recalibrated. What does this mean for brands?
09 Dec 2021
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Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas
09 Dec 2021
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The acceleration of inclusive design
Creating more inclusive and equitable products and experiences
09 Dec 2021
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The new brand promise
The consumer desire for convenience and transparency
09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead