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Transformative industry intelligence

WPP iQ Ecommerce lessons from the East

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WPP_UN_Women__DrawALine

22 Feb 2019

Orange the World, #HearMeToo

Tackling gender-based violence as part of the UN Women and WPP partnership

WPP_0219_Experience_is_everything

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

WPP climate change

19 Feb 2019

Taking on climate change

The time to harness momentum is now

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1118 Featured State of video

07 Dec 2018

The State of Video

The video experience is changing for viewers and advertisers

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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