WPP iQ

Transformative industry intelligence

online shopping concept with mobile phone applications illustration trolley and shopping bag, gift box, palm leaves

21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

Person using digital screen at an in-person event

04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

People social distancing

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Multicoloured square image with squares of people in

19 Dec 2020

Generation Z: building a better normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

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