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Transformative industry intelligence

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

Business-of-health

04 Jun 2020

The business of health in the pandemic era

COVID-19 is driving a health movement across all sectors

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

Why-COVID-19-will-usher-in-a-new-world-order-in-sport

22 May 2020

Why COVID-19 will usher in a new world order in sport

The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift

Reopening business in China - finding the new normal

05 May 2020

Reopening business in China – finding the new normal

How innovative businesses are balancing wisdom and precaution

Planning-for-COVID-19-recovery

05 May 2020

Planning for COVID-19 recovery

Driving government communications that influence cooperation from citizens at every stage

The-imperative-for-business-transformation

01 May 2020

COVID-19: The imperative for business transformation

How brands can emerge from COVID-19 better-placed to adapt to the changes around them

How-sponsors-can-navigate-COVID-19

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

Creativity-in-business

22 Apr 2020

Business creativity in a time of crisis

Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

Owning-your-digital-present-and-future

15 Apr 2020

Owning your digital present and future

The COVID-19 commerce lessons we have learned so far

Rapid-response-measures

15 Apr 2020

Rapid response measures

Guidance for businesses facing the impact of COVID-19

How-will-COVID-19-change-global-healthcare

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Brand-resilience-in-the-time-of-COVID-19

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges

Dial up the humanity: how to strike the right tone in a crisis

01 Apr 2020

Dial up the humanity: how to strike the right tone in a crisis

Our top creative leaders share perspectives for brands

Media-relations-best-practice-during-COVID-19

26 Mar 2020

Media relations best practice during COVID-19

Aligning to the new normal of a singular focused news cycle

targets_v4-01

26 Mar 2020

Media effectiveness during COVID-19

What should advertisers and media owners be considering during these challenging times?

Virtual-Gatherings

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

Mark-Read

24 Mar 2020

Our industry's work matters more than ever

We need to pull together as colleagues, as agencies and as an industry during the pandemic

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

Retail responds

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

The culture of working remotely

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

How to reinvent your brand in times of global uncertainty

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

How to communicate in turbulent times

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

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