15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change