Transformative industry intelligence
22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
15 Dec 2021
Changing for good
From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference
15 Dec 2021
Future proof
COVID-19 changed retail forever so how have brands responded to the new business landscape?
15 Dec 2021
Brands in motion
Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands
04 Nov 2021
The B2B future shopper report
An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China
21 Oct 2021
Key trends that will shape influencer marketing post-pandemic
How influencer marketing is evolving as the post-COVID world takes shape
21 Sep 2021
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
04 Aug 2021
The power of positivity: learning from MENA’s scaled back event strategy
VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes
15 Apr 2021
Social media & COVID-19: digital crisis interaction among Gen Z and Millennials
A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation
04 Mar 2021
The COVID-19 hygiene hangover and its effect on CX
The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use
10 Feb 2021
Elevated drive-in experiences
From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment
04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?
19 Dec 2020
Generation Z: building a better normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow
23 Nov 2020
Six lessons for post-pandemic marketing
Emerging from panic mode and marketing in the long tail of COVID-19
28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
Which retail formats work best for your brand’s experience strategy and what value do they add?
11 Sep 2020
Unlocking the power of online fashion with new technology
How retailers can use tech to remain relevant after COVID-19
10 Sep 2020
The future of commerce platforms
How digital ecommerce and platform architecture is evolving as a result of COVID-19
20 Aug 2020
How to plan with confidence in the recovering OOH market
Increased share of voice and significant gains in media value are likely for those who re-engage early
20 Aug 2020
Think small, act fast, repeat
What can large organisations learn from small businesses?