27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

19 Dec 2020

Generation Z: building a better normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early