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Transformative industry intelligence

How to reinvent your brand in times of global uncertainty

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

The attraction of cultural magnetism

12 Mar 2020

The attraction of cultural magnetism

How brands are building lasting connections

Designing-brands-for-the-experience-era-WPP-iQ

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

WPP Some Brands are Born to Die

27 Nov 2019

Some brands are born to die

The growing phenomenon of short-term brands

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

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