
01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

18 Jan 2022
Climate tech: the untapped (brand) opportunity
How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

09 Dec 2021
01:30
The new brand promise
The consumer desire for convenience and transparency

06 Oct 2021
Gaming and the metaverse
The metaverse is here – but what is it and what does it mean for brands?

28 Apr 2021
Now is the time for brands to make up for lost time
Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement

14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020
Brand to demand: how to avoid overtraining your brand
The importance of the big picture in performance marketing

10 Nov 2020
Making a good impression
Applying behavioural science insights to support social outcomes

10 Nov 2020
Chief magic officer
As old marketing models struggle with new channels, it's time for enterprise-wide transformation

10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations

10 Nov 2020
Navigating the new Silk Road
Chinese brands face unique challenges as they go global

28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual

19 Aug 2020
Brands in times of activism
Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

27 Jul 2020
Brand building throughout the buyer life cycle
A positive holistic experience encourages customer growth

06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience

26 May 2020
Advertising in 2030
Five predictions on the future of advertising

22 May 2020
How brands can win in a COVID-19 recession
Old lessons and new challenges

02 Apr 2020
Building brand resilience during COVID-19
Adapting, problem-solving and responding to unexpected challenges