WPP iQ

Transformative industry intelligence

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

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09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

Owning-your-digital-present-and-future

15 Apr 2020

Owning your digital present and future

The COVID-19 commerce lessons we have learned so far

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