
01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

29 Nov 2022
New possibilities powered by creativity in India
Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

15 Sep 2022
Rethinking digital identities
Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

01 Mar 2022
Liminal retail: digitising physical shopping
How retailers are bringing the metaverse into the physical world

19 Jan 2022
How brands can shape the metaverse to their advantage
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all

09 Dec 2021
01:30
Realising success through brand expression
How to navigate between the real world and the virtual to create the optimum experience

09 Dec 2021
01:30
Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas

09 Dec 2021
01:30
The metaverse explosion
Reaching new audiences in the virtual world

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

22 Oct 2021
Into the metaverse
Consumer trends and brand opportunities are emerging as the metaverse takes shape

06 Oct 2021
Gaming and the metaverse
The metaverse is here – but what is it and what does it mean for brands?

04 Oct 2021
The metaverse workforce
Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

13 Aug 2021
Martech 2030
Five trends in marketing technology for the decade of the augmented marketer

11 Jun 2020
Virtual venues
From local bars to music festivals, cultural locales are being recreated for a new world

25 Mar 2020
India MarTech Survey 2020
The inaugural Mirum MarTech Report

27 Jan 2020
Facial recognition: the new rules
Privacy concerns increasingly trump convenience with biometric technology

15 Jan 2020
CES 2020: Mindful tech
Spirituality and science merge as the tech industry taps into the mindfulness movement

06 Jan 2020
Designing brands for the experience era
Exploring ways for brands to participate in new customer experience ecosystems