WPP iQ

Transformative industry intelligence

Clothing Store With Clothes, Shoes, Other Personal Accessories And Neon Lights

01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

abstract neon light door and staircase

19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

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15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

David Rolfe, Global Head of Production, Hogarth

09 Dec 2021

01:30

Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

Andy Hood, WPP

09 Dec 2021

01:30

The metaverse explosion

Reaching new audiences in the virtual world

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Futuristic city

22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

Car light trail driving straight in surreal digital render scenario

06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

Lights connecting on a blue background

13 Aug 2021

Martech 2030

Five trends in marketing technology for the decade of the augmented marketer

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

India MarTech Survey 2020

25 Mar 2020

India MarTech Survey 2020

The inaugural Mirum MarTech Report

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

WPP-iQ-Mindful-tech-at-CES

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

Designing-brands-for-the-experience-era-WPP-iQ

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

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