
28 Dec 2022
AI: adopt or fail
Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

14 Dec 2022
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

06 Dec 2022
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022
Data and AI can predict success
Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

05 Dec 2022
Haleon: turning words into action
WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

30 Aug 2022
What if? A digital twin can tell you ‘what’
There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

31 May 2022
The power of optimising your site search
How personalisation, advance options and AI can transform search functionality and benefit user experience

09 Dec 2021
01:30
Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

04 Oct 2021
The metaverse workforce
Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

02 Sep 2021
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

10 Nov 2020
The killer robots can wait
Which enterprises will win out in the AI race and what factors will drive their success?

10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

10 Nov 2020
When marketing meets science fiction
AI offers enormous potential, but what about the ethical challenges?

21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own

29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience

16 Jun 2020
The future of mobility: media consumption
Self-driving vehicles as a new consumer space

04 Jun 2020
27:49
Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver