
14 Apr 2023
RGBlack: AI causes history to repeat itself
WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

12 Apr 2023
Gen AI: how the world could look
So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains

12 Apr 2023
How you use AI will be a critical part of messaging
Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

06 Mar 2023
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

06 Feb 2023
How should we think about AI?
WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI

28 Dec 2022
AI: adopt or fail
Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

14 Dec 2022
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

06 Dec 2022
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022
Data and AI can predict success
Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

05 Dec 2022
Haleon: turning words into action
WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

30 Aug 2022
What if? A digital twin can tell you ‘what’
There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

31 May 2022
The power of optimising your site search
How personalisation, advance options and AI can transform search functionality and benefit user experience

09 Dec 2021
01:30
Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas

09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead

04 Oct 2021
The metaverse workforce
Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

02 Sep 2021
Why visual AI is the next frontier of ecommerce
Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

10 Nov 2020
The killer robots can wait
Which enterprises will win out in the AI race and what factors will drive their success?

10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads