14 Apr 2023

RGBlack: AI causes history to repeat itself

WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

12 Apr 2023

Gen AI: how the world could look

So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains

12 Apr 2023

How you use AI will be a critical part of messaging

Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

06 Mar 2023

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

06 Feb 2023

How should we think about AI?

WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI

28 Dec 2022

AI: adopt or fail

Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022

WPP on 2023

The marketing innovations to watch

01 Dec 2022

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A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

09 Dec 2021

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Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads