WPP iQ

Transformative industry intelligence

Illustration of man's profile that is half human, half robot

28 Dec 2022

AI: adopt or fail

Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustrations of colourful graphs to represent data

06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

Image showing person using Microsoft Seeing AI app to view packaging

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

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01 Dec 2022

WPP on 2023

The marketing innovations to watch

Emma Chiu

01 Dec 2022

01.46

A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

Neuron system extending into long hair

30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

Search bar concept

31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

Robot and human illustration

10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

Peggy Olson AI illustration

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

Illustration red circle

10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

COnversational-AI

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver