Transformative industry intelligence
10 Nov 2020
Chief magic officer
As old marketing models struggle with new channels, it's time for enterprise-wide transformation
10 Nov 2020
The killer robots can wait
Which enterprises will win out in the AI race and what factors will drive their success?
10 Nov 2020
What brands can learn from playing games
Gaming mechanics and tactics could drive both engagement and revenue
10 Nov 2020
The maths challenge
A successful data analytics strategy is built around five core competencies
10 Nov 2020
The decision-making genome
Using behavioural science to map more effective, personalised content
10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads
10 Nov 2020
When marketing meets science fiction
AI offers enormous potential, but what about the ethical challenges?
10 Nov 2020
Putting the C in success
For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue
05 Nov 2020
Winning in the connected beauty industry
What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry
21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
Which retail formats work best for your brand’s experience strategy and what value do they add?
11 Sep 2020
Unlocking the power of online fashion with new technology
How retailers can use tech to remain relevant after COVID-19
10 Sep 2020
The future of commerce platforms
How digital ecommerce and platform architecture is evolving as a result of COVID-19
28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market
06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook
29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience
16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands
16 Jun 2020
The future of mobility: media consumption
Self-driving vehicles as a new consumer space
11 Jun 2020
Virtual venues
From local bars to music festivals, cultural locales are being recreated for a new world
11 Jun 2020
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Inclusive design 101
Designing for everyone