
01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

29 Nov 2022
New possibilities powered by creativity in India
Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

07 Nov 2022
Confidence for brands advertising in-game
WPP and Anzu explain what the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) guidelines mean for brands and agencies

17 Oct 2022
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

20 Sep 2022
Transforming the future of automotive marketing
We are revolutionising automotive communication and e-commerce using photo-realistic, real-time assets, delivered through Omniverse Cloud

15 Sep 2022
Rethinking digital identities
Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

30 Aug 2022
What if? A digital twin can tell you ‘what’
There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

04 Jul 2022
Do you speak metalanguage?
As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

31 May 2022
The power of optimising your site search
How personalisation, advance options and AI can transform search functionality and benefit user experience

19 May 2022
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

18 May 2022
We will all be data professionals
Saying “I don’t understand data” in 2030 will be like printing emails in 2010

18 May 2022
Data – decision critical, not just a record
Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

17 May 2022
Data: are we headed towards shared control?
Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

17 May 2022
A sustainable future starts with data
If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

25 Apr 2022
Why the metaverse is a chance for us to rethink how advertising is done
Preparing for the virtual future

14 Mar 2022
The metaverse: the next frontier
Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

14 Mar 2022
The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

10 Mar 2022
Beyond the hype: six practical NFT use cases
Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings

01 Mar 2022
Liminal retail: digitising physical shopping
How retailers are bringing the metaverse into the physical world

19 Jan 2022
How brands can shape the metaverse to their advantage
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers