Transformative industry intelligence

Image of people at the Doing Data Differently Conference

17 Jul 2023

Doing data differently at WPP

The end of third-party cookies, changing data privacy laws and increased regulation are what we are working with now. And that is exciting, says WPP’s Global Head of Data and AI, Di Mayze

Modern car with futuristic aerodynamic red light trail flowing

11 Jul 2023

Automotive in Asia: a market driven by experiences

Asia – and China in particular – are at the vanguard of electric vehicle (EV) design and manufacture. Chris Reitermann, CEO of WPP’s Ogilvy in APAC & Greater China, explains what sets those markets apart

Media Buying Platform and Programmatic Marketing Concept - 3D Illustration

11 Jul 2023

SPO media-buying made clearer and cleaner

Axel Jonuschies of WPP’s GroupM explains how supply path optimisation (SPO) is bringing clarity, sustainability and efficiency to media-buying

Crowd of people crossing a road

10 Jul 2023

Heralding a new age of values

Rebecca Grant of WPP’s BCW says that understanding consumers’ and businesses’ values is the key to superior audience engagement

Purple Blue Swirly Abstract Wave

10 Jul 2023

Re-enchantment means delivering on emotion

Marie Stafford of WPP’s Wunderman Thompson tells us we are entering the age of re-enchantment – where the new brand metrics will centre on emotion: heart swells, spine tingles, even a few goosebumps

athlete running crossing finish line

07 Jul 2023

Partnership: the key to sport unlocking sport’s social impact

WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

Image from Contentful event of two people talking on stage

30 Jun 2023

WPP and Contentful partner to deliver composable and accessible brand experiences

Investing in partnerships that augment the creativity of our agencies is the ambition of WPP alongside its new Global Strategic Partner – and MACH Alliance member – Contentful

Images of WPP's Beach with palm trees

29 Jun 2023

Cannes Lions 2023: not just what wins but what works

This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda

Serena Williams

29 Jun 2023

Imagination invention and impact at Cannes

The joy of advertising was evident, once more, at Cannes Lions 2023. Inspiration was everywhere and, while purpose is not going away, this year we also saw more boldness

Representation of Ecosystem

27 Jun 2023

What is great creativity and what does it make you do?

WPP asked 3,500 consumers across five countries – the UK, the US, Germany, Chile and China – what great creativity means to them and how it makes them act. This is what they told us

Bill Burkart

15 Jun 2023

Account-based marketing: a pebble in the pond

Account-based marketing (ABM) should work in the same way as a pebble in a pond; it should create a ripple effect with existing customers at the centre, says Bill Burkart of WPP’s Wunderman Thompson’s B2B practice area

Online Shopping Sign Blue Neon Light On Dark Brick Wall

14 Jun 2023

Retail media – always embedded in a wider marketing plan

We ask Laura Badea, Digital Commerce Partner at WPP’s Wavemaker, about the role of retail media - as part of a fully embedded marketing strategy (never stand-alone)

Portrait of cheerful mixed age range multi ethnic women

14 Jun 2023

Women’s health: opportunities to effect change

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains

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08 Jun 2023

Resilience in retail is everything

World Retail Congress 2023 focused heavily on resilience – not just in terms of the retail industry banding together to face whatever challenges are on the horizon, but also in terms of individual retailers surviving and thriving

shopping carts

08 Jun 2023

An age of fluidity for marketers

Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

Collage of woman holding credit card surrounded by financial icons

07 Jun 2023

How to win at retail media

Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

Mae Karwowski

01 Jun 2023

Obviously: influencer marketing made simple

Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

Two women unpacking grocery shopping

24 May 2023

Beyond Convenience

What consumers really value about the modern grocery run


23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE


23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"