17 Jul 2023

Doing data differently at WPP

The end of third-party cookies, changing data privacy laws and increased regulation are what we are working with now. And that is exciting, says WPP’s Global Head of Data and AI, Di Mayze

11 Jul 2023

Automotive in Asia: a market driven by experiences

Asia – and China in particular – are at the vanguard of electric vehicle (EV) design and manufacture. Chris Reitermann, CEO of WPP’s Ogilvy in APAC & Greater China, explains what sets those markets apart

11 Jul 2023

SPO media-buying made clearer and cleaner

Axel Jonuschies of WPP’s GroupM explains how supply path optimisation (SPO) is bringing clarity, sustainability and efficiency to media-buying

10 Jul 2023

Heralding a new age of values

Rebecca Grant of WPP’s BCW says that understanding consumers’ and businesses’ values is the key to superior audience engagement

10 Jul 2023

Re-enchantment means delivering on emotion

Marie Stafford of WPP’s Wunderman Thompson tells us we are entering the age of re-enchantment – where the new brand metrics will centre on emotion: heart swells, spine tingles, even a few goosebumps

07 Jul 2023

Partnership: the key to sport unlocking sport’s social impact

WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

30 Jun 2023

WPP and Contentful partner to deliver composable and accessible brand experiences

Investing in partnerships that augment the creativity of our agencies is the ambition of WPP alongside its new Global Strategic Partner – and MACH Alliance member – Contentful

29 Jun 2023

Cannes Lions 2023: not just what wins but what works

This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda

29 Jun 2023

Imagination invention and impact at Cannes

The joy of advertising was evident, once more, at Cannes Lions 2023. Inspiration was everywhere and, while purpose is not going away, this year we also saw more boldness

27 Jun 2023

What is great creativity and what does it make you do?

WPP asked 3,500 consumers across five countries – the UK, the US, Germany, Chile and China – what great creativity means to them and how it makes them act. This is what they told us

15 Jun 2023

Account-based marketing: a pebble in the pond

Account-based marketing (ABM) should work in the same way as a pebble in a pond; it should create a ripple effect with existing customers at the centre, says Bill Burkart of WPP’s Wunderman Thompson’s B2B practice area

14 Jun 2023

Retail media – always embedded in a wider marketing plan

We ask Laura Badea, Digital Commerce Partner at WPP’s Wavemaker, about the role of retail media - as part of a fully embedded marketing strategy (never stand-alone)

14 Jun 2023

Women’s health: opportunities to effect change

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains

08 Jun 2023

Resilience in retail is everything

World Retail Congress 2023 focused heavily on resilience – not just in terms of the retail industry banding together to face whatever challenges are on the horizon, but also in terms of individual retailers surviving and thriving

08 Jun 2023

An age of fluidity for marketers

Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

07 Jun 2023

How to win at retail media

Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

01 Jun 2023

Obviously: influencer marketing made simple

Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

24 May 2023

Beyond Convenience

What consumers really value about the modern grocery run

23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"