WPP iQ

Transformative industry intelligence

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Robot and human illustration

10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

Gaming illustration

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

Abstract shape

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

Crossword

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

Peggy Olson AI illustration

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

Illustration red circle

10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

Atticus Journal unicorns

10 Nov 2020

Putting the C in success

For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

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