WPP iQ

Transformative industry intelligence

Latest Commerce Communications Experience Technology & data
Artificial intelligence Augmented reality 5G B2B Branding COVID-19 Consumer behaviour Data privacy DE&I Ecommerce Esports Ethical advertising Fintech Future of mobility Future of work Health & wellness Industry insight Influencer marketing NFTs Retail Sports The metaverse Transportation Workplaces
 
Text that says RG Black with a group of people behind

14 Apr 2023

RGBlack: AI causes history to repeat itself

WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

Profile of woman in head scarf created by AI

12 Apr 2023

Gen AI: how the world could look

So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains

Profile of AI figure

12 Apr 2023

How you use AI will be a critical part of messaging

Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

WPP’s Stephan Pretorius talking sat at a table

06 Mar 2023

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

A fantasy, science fiction concept of a woman standing in front of a glowing mystical portal. In a universe of stars

28 Feb 2023

On our minds – and on your radar

What should companies watch out for as this year unfurls? Marie Stafford at WPP’s Wunderman Thompson Intelligence bundles up dozens of trends into five key ‘watch outs’ for 2023

People walking through archways with light at the end

20 Feb 2023

It’s all about how to grow and resilience

‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

Brain made up of wires and light to represent AI

06 Feb 2023

How should we think about AI?

WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI

Digital concept networking and big data

11 Jan 2023

CES returns with purpose

Partnering with the United Nations Trust Fund for Human Security gave CES 2023 a definite sense of purpose. But technologies enhancing a huge spectrum of human experience were on the agenda too

Illustration of man's profile that is half human, half robot

28 Dec 2022

AI: adopt or fail

Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

Illustration of the metaverse featuring man in a space suit, virtuality reality headset, whale, planets and social media icons

28 Dec 2022

An escapist’s dream: the metaverse

The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

Woman ordering food via smart phone app

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustration of people riding a bike next to people in a car

06 Dec 2022

Unseen: mobility is more than cars

UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

Illustration of people and shapes in bright colours

06 Dec 2022

We must learn from our mistakes

It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

Illustrations of colourful graphs to represent data

06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

Illustration of rocket tacking off and planets on colourful background

06 Dec 2022

Space commerce

Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

Image showing person using Microsoft Seeing AI app to view packaging

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

3d render, abstract futuristic background, neon light, glowing ring, circle, blank round frame, copy space, cosmos.

01 Dec 2022

WPP on 2023

The marketing innovations to watch

Stephan Pretorius

01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience