WPP iQ Stream

Transformative industry intelligence

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27 Jul 2021

Big Data 2021: five key areas driving change in communications

How to harness data to make ideas and campaigns more impactful

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16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

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26 May 2021

Regeneration Rising

Wunderman Thompson Intelligence’s report outlines opportunities for brands to use regeneration as a framework for driving lasting change

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19 May 2021

Gaming in the 2020s: reach, rewards and the new meditation

Understanding the scale of the opportunity in gaming and what brands can expect to gain from their efforts

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15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

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29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

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16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

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16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

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10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

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04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

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19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

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19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

Data-2030

18 Nov 2020

Data 2030: what does the future of data look like?

Exploring the world of data in 2030 through four key themes

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10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

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10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

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10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

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10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

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10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

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