WPP iQ

Transformative industry intelligence

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27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

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06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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13 Aug 2021

Martech 2030

Five trends in marketing technology for the decade of the augmented marketer

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27 Jul 2021

Big data 2021: five key areas driving change in communications

How to harness data to make ideas and campaigns more impactful

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16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

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26 May 2021

Regeneration rising

Wunderman Thompson Intelligence’s report outlines opportunities for brands to use regeneration as a framework for driving lasting change

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19 May 2021

Gaming in the 2020s: reach, rewards and the new meditation

Understanding the scale of the opportunity in gaming and what brands can expect to gain from their efforts

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

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29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

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16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Graphic of data storage

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

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10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

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04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

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19 Dec 2020

Generation Z: building a better normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

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19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

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