WPP iQ

Transformative industry intelligence

Digital concept networking and big data

11 Jan 2023

CES returns with purpose

Partnering with the United Nations Trust Fund for Human Security gave CES 2023 a definite sense of purpose. But technologies enhancing a huge spectrum of human experience were on the agenda too

Illustration of man's profile that is half human, half robot

28 Dec 2022

AI: adopt or fail

Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

Illustration of the metaverse featuring man in a space suit, virtuality reality headset, whale, planets and social media icons

28 Dec 2022

An escapist’s dream: the metaverse

The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

Woman ordering food via smart phone app

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustration of people riding a bike next to people in a car

06 Dec 2022

Unseen: mobility is more than cars

UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

Illustration of people and shapes in bright colours

06 Dec 2022

We must learn from our mistakes

It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

Illustrations of colourful graphs to represent data

06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

Illustration of rocket tacking off and planets on colourful background

06 Dec 2022

Space commerce

Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

Image showing person using Microsoft Seeing AI app to view packaging

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

3d render, abstract futuristic background, neon light, glowing ring, circle, blank round frame, copy space, cosmos.

01 Dec 2022

WPP on 2023

The marketing innovations to watch

Stephan Pretorius

01 Dec 2022

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The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

Emma Chiu

01 Dec 2022

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A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

Man wearing VR technology interacting with virtual elements

29 Nov 2022

New possibilities powered by creativity in India

Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

In game image showing car with Red Bull advertising on

07 Nov 2022

Confidence for brands advertising in-game

WPP and Anzu explain what the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) guidelines mean for brands and agencies

Bright city lights in a Chinese city

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

Wireframe white car

20 Sep 2022

Transforming the future of automotive marketing

We are revolutionising automotive communication and e-commerce using photo-realistic, real-time assets, delivered through Omniverse Cloud

Digital fingerprint

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

Neuron system extending into long hair

30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia