WPP iQ Stream

Transformative industry intelligence

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

Abstract graphic of data

29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Graphic of data storage

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

Multicoloured square image with squares of people in

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

Abstract light pattern

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

Data-2030

18 Nov 2020

Data 2030: what does the future of data look like?

Exploring the world of data in 2030 through four key themes

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Robot and human illustration

10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

Gaming illustration

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

Abstract shape

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

Crossword

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

Peggy Olson AI illustration

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

Illustration red circle

10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

Atticus Journal unicorns

10 Nov 2020

Putting the C in success

For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

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