WPP iQ

Transformative industry intelligence

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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