WPP iQ Stream

Transformative industry intelligence

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

How-sponsors-can-navigate-COVID-19

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

How-will-COVID-19-change-global-healthcare

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Virtual-Gatherings

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

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