WPP iQ

Transformative industry intelligence

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Multicoloured square image with squares of people in

19 Dec 2020

Generation Z: building a better normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

Abstract light pattern

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

Online reviews

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

Coloured triangles

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

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