01 Dec 2022

01.46

A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

01 Dec 2022

01.32

Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

01 Dec 2022

01.41

Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022

02.53

Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022

01.12

iCommerce will take centre stage

Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

01 Dec 2022

01.41

Culture as the new brand currency

"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022

01.28

Women’s football will offer new opportunities

"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

30 Nov 2022

Design for difference

Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, at WPP’s Superunion explain how design works at its best when considering difference and accessibility from the outset

30 Nov 2022

Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future

Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

29 Nov 2022

New possibilities powered by creativity in India

Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

15 Nov 2022

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

10 Nov 2022

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

08 Nov 2022

The changing face of healthcare

Driven by emerging technology and a shift in patient expectations, healthcare now stands on the edge of significant change

03 Nov 2022

This year next year: ecommerce and retail media

How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

02 Nov 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

23 Sep 2022

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, Detroit Experience Studio both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated