19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

14 Jan 2022

2022, the year of growth from the inside out

Three ways Employee Experience (EX) can positively impact business growth

14 Jan 2022

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year

06 Jan 2022

Inclusive innovation

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

06 Jan 2022

Topics to watch in 2022

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

06 Jan 2022

Join the Wunderman Thompson metaverse

Discover a new frontier of customer experience where the opportunities are limitless

06 Jan 2022

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

15 Dec 2021

Bridging the wellness gap

No longer a luxury niche of spas, yoga and detox diets, wellness is now a multi-trillion dollar global industry

15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

15 Dec 2021

Making friends with the hermit mindset

An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives

15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all