22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

15 Dec 2021

Bridging the wellness gap

No longer a luxury niche of spas, yoga and detox diets, wellness is now a multi-trillion dollar global industry

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

15 Dec 2021

Making friends with the hermit mindset

An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

09 Dec 2021

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Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

09 Dec 2021

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Degradation of experience

Where the real disruption will occur

09 Dec 2021

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Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

09 Dec 2021

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Reimagining employee experience

The changing expectations of a global workforce

09 Dec 2021

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The acceleration of inclusive design

Creating more inclusive and equitable products and experiences

09 Dec 2021

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No longer a numbers game

Using data to drive positive change

09 Dec 2021

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The metaverse explosion

Reaching new audiences in the virtual world

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead