WPP iQ

Transformative industry intelligence

People and modern technology connection

17 Nov 2021

The rebirth of social communities

Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy

Millennial Influencer streaming a video conference live on her social channels

05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

concept of a person made out of data

28 Oct 2021

Driving value at scale with human-centred personalisation

Explore the growing need for brands to embrace authenticity

Futuristic city

22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

Car light trail driving straight in surreal digital render scenario

06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Young black female gamer celebrates

05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

Intelligent city networks

01 Oct 2021

It’s time to start leveraging your PIM’s data governance capabilities

Product Information Management (PIM) offers seamless management of data, assets, and workflows, all within a single platform

Person using a laptop with icons representing online omni channel  communications

16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

Particle and wire frame network

13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

Abstract representation of audio

31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

Person using digital screen at an in-person event

04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

Cloud computing technology and internet of things concept

02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust

Person on top of a mountain looking up at the stars

21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

stethoscope and phone

16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

Northern lights tent

29 Jun 2021

Building better experiences with content

2021 is taking shape as a year of innovation and lasting change – a year of reset and renewal

Report cover image showing an abstract picture of mountains and icebergs

26 May 2021

Regeneration rising

Wunderman Thompson Intelligence’s report outlines opportunities for brands to use regeneration as a framework for driving lasting change

Creatively designed office building with people working across lots of different spaces

04 May 2021

Spaces that work

From hybrid spaces to workplaces as an expression of company culture, Universal Design Studio discusses the future of the office

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Graphic of data storage

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

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