WPP iQ

Transformative industry intelligence

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15 Nov 2022

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

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10 Nov 2022

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

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08 Nov 2022

The changing face of healthcare

Driven by emerging technology and a shift in patient expectations, healthcare now stands on the edge of significant change

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03 Nov 2022

This year next year: ecommerce and retail media

How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

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02 Nov 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

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24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

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23 Sep 2022

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, Detroit Experience Studio both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

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22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

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15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

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07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

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04 Jul 2022

Do you speak metalanguage?

As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

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01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

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15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

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06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

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31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

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19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

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18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

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17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape