23 Sep 2022

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, in partnership with UWG and Makerhouse, Detroit Experience Studio (DES) both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

04 Jul 2022

Do you speak metalanguage?

As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

14 Mar 2022

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive