WPP-IQ-Orange Stream

Transformative industry intelligence

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

How-sponsors-can-navigate-COVID-19

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

How-will-COVID-19-change-global-healthcare

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Virtual-Gatherings

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

The attraction of cultural magnetism

12 Mar 2020

The attraction of cultural magnetism

How brands are building lasting connections

In conversation: Valerie Madon and Pooja Jauhari

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

In conversation: Karin Ross and Catherine Gaudry

Hybrid job roles and the power of creativity to drive change

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

In conversation: Apoorva Bapna and T. Gangadhar

Culture and diversity as forces for growth

WPP-IWM-08-cropped

06 Mar 2020

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

The transformative role of talent in future business

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

In conversation: Rose Herceg and Ranjana Singh

Changing dynamics and why we need imagination to break through industry noise

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

WPP Featured Work 0319 MAC-Experience v2

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

WPP-iQ-Mindful-tech-at-CES

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

Neobanks-WPP-iQ

06 Jan 2020

From bricks to clicks: the rise of the neobanks

How much of an impact are the disruptors really having on the traditional retail banking market?

Designing-brands-for-the-experience-era-WPP-iQ

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

WPP-iQ-In-game-advertising-101

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Workplace_pt2_FITCH

26 Nov 2019

Is your workplace your flagship?

How FITCH designed Microsoft’s new Asia Pacific HQ around experience

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

WPP-Featured Hold-Her-Gaze-min

22 Feb 2019

Hold Her Gaze

Cultural shifts that will change how advertisers connect with women

WPP_0219_Experience_is_everything

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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