Stream
Transformative industry intelligence

16 Mar 2021
How to jump-start customer engagement with zero-party data
As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

16 Mar 2021
The impact of blockchain on CX
Blockchain will prove to be a manageable and scalable investment area for brands across industries

04 Mar 2021
The COVID-19 hygiene hangover and its effect on CX
The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021
Compressed commerce: streamlining the customer journey
The key to conversion online is shrinking the time between inspiration, search and transaction

10 Feb 2021
Elevated drive-in experiences
From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?

19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change

14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020
Using data to enhance your customer journey maps
Why understanding customer expectations is a kind of alchemy

18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands

18 Nov 2020
Experiences customers want
Where to focus your customer experience (CX) spend to deliver value

10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations

05 Nov 2020
Winning in the connected beauty industry
What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual

21 Oct 2020
Your consumer is glocal
A look at the behaviour of globalised consumers and how to address them in local markets

21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own

09 Sep 2020
Translating content into commerce
How to ease attrition and boost sales through experience-driven ecommerce

28 Jul 2020
Power of connection: the human touch
Driving media effectiveness for financial services brands