WPP iQ

Transformative industry intelligence

Girls playing football

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

High-rise Buildings with lights connecting them

04 Jul 2022

Do you speak metalanguage?

As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

Rob Reilly Headshot

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

woman shopping online

06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

Search bar concept

31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

Man and woman carrying blue bar on graph

19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

Digital picture of system of pipes converging in a place from different directions

18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

Composite image of modern city network communication concept

17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

Businesswoman walking in futuristic illuminated dark corridor

11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

Representation of high speed connection. Light beams connecting through buildings

27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

running AI, metaverse concept background

14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

Graphic of a person in the metaverse

14 Mar 2022

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

Two people shaking hands

08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

Woman holding a cup of coffee, checking her smartphone while standing outside a boutique looking at shop window in the evening in the city

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

Clothing Store With Clothes, Shoes, Other Personal Accessories And Neon Lights

01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

Organised Chaos Light Trails on black background

26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

abstract neon light door and staircase

19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

Glowing tree hologram

18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

Image representing an analogic glitch in the monitor

17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

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