WPP iQ

Transformative industry intelligence

Blurry circle illustration

10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

Heart shaped illustration

10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

Search landscape

10 Nov 2020

What’s over the horizon for search?

The search landscape is becoming more fragmented with voice, image and AI gaining ground

Crossword

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

Illustration

10 Nov 2020

Diversity’s last frontier

It's time agencies harnessed the creative power of the neurodivergent brain

Coloured triangles

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

Silk Road Colourful swirls

10 Nov 2020

Navigating the new Silk Road

Chinese brands face unique challenges as they go global

Paradox

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

WPP Inclusion Champions

01 Oct 2020

03:17

Inclusion champions: Jacqui Canney and Tripti Lochan

The magic of multicultural, multigenerational, multifaceted workforce

WPP Inclusion Champions

30 Sep 2020

01:54

Inclusion champions: Amy Walker and Christine Benton

The transformative power of a neurodiverse workforce

WPP Inclusion Champions

29 Sep 2020

02:11

Inclusion champions: Neo Makhele and Keith Cartwright

The importance of tension in creating great work

WPP Inclusion Champions LGBTQAI

28 Sep 2020

02:36

Inclusion champions: Sunetro Lahiri and Florencia Spinetta

LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

Brands-in-times-of-activism-v2

19 Aug 2020

Brands in times of activism

Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

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