WPP iQ Stream

Transformative industry intelligence

Silk Road Colourful swirls

10 Nov 2020

Navigating the new Silk Road

Chinese brands face unique challenges as they go global

Paradox

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

WPP Inclusion Champions

01 Oct 2020

03:17

Inclusion champions: Jacqui Canney and Tripti Lochan

The magic of multicultural, multigenerational, multifaceted workforce

WPP Inclusion Champions

30 Sep 2020

01:54

Inclusion champions: Amy Walker and Christine Benton

The transformative power of a neurodiverse workforce

WPP Inclusion Champions

29 Sep 2020

02:11

Inclusion champions: Neo Makhele and Keith Cartwright

The importance of tension in creating great work

WPP Inclusion Champions LGBTQAI

28 Sep 2020

02:36

Inclusion champions: Sunetro Lahiri and Florencia Spinetta

LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

Brands-in-times-of-activism-v2

19 Aug 2020

Brands in times of activism

Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

Ogilvy-IKEA Why-we-make

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

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