WPP iQ

Transformative industry intelligence

Shelina Janmohamed, VP Islamic Marketing, Ogilvy

09 Dec 2021

01:30

Turning buzzwords into business growth

How to creative meaningful change in the areas of purpose, racial equity and representation

Justine Armour

09 Dec 2021

01:30

Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

Kishan Kumar, Chief Growth Officer, Wavemaker India

09 Dec 2021

01:30

Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

Nadine Thomson, Global CTO, MediaCom

09 Dec 2021

01:30

No longer a numbers game

Using data to drive positive change

Kirk McDonald, CEO North America, GroupM

09 Dec 2021

01:30

The new brand promise

The consumer desire for convenience and transparency

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Multicolored pie chart

17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

People and modern technology connection

17 Nov 2021

The rebirth of social communities

Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy

Millennial Influencer streaming a video conference live on her social channels

05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

City with light trail

27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

Megaphone Social Media Concept on purple background

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

Young black female gamer celebrates

05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

Person using a laptop with icons representing online omni channel  communications

16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

Abstract representation of audio

31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

Clones of yellow tennis rackets forming circle on pink background

12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

Global communication icon with billboards above crowded people walking

03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

Screenshot showing participants in panel discussion

26 Jul 2021

Dealing with unconscious bias in the boardroom

Essence and Campaign explore how to manage unconscious bias, ways to avoid tokenism and what makes for a good ally

Person on top of a mountain looking up at the stars

21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

Megaphone on pink background

14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products