01 Dec 2022

02.53

Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022

01.41

Culture as the new brand currency

"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022

01.43

Consumers will value consistency

"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

01 Dec 2022

01.28

Women’s football will offer new opportunities

"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

30 Nov 2022

Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future

Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

15 Nov 2022

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

10 Nov 2022

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

19 May 2022

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries