WPP iQ Stream

Transformative industry intelligence

WPP Inclusion Champions

30 Sep 2020

01:54

Inclusion champions: Amy Walker and Christine Benton

The transformative power of a neurodiverse workforce

WPP Inclusion Champions

29 Sep 2020

02:11

Inclusion champions: Neo Makhele and Keith Cartwright

The importance of tension in creating great work

WPP Inclusion Champions LGBTQAI

28 Sep 2020

02:36

Inclusion champions: Sunetro Lahiri and Florencia Spinetta

LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

Brands-in-times-of-activism-v2

19 Aug 2020

Brands in times of activism

Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

Ogilvy-IKEA Why-we-make

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

Karen-Blackett-The-Telegraph-2568x1445

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

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