WPP iQ

Transformative industry intelligence

Close up of the hands of people lining up at the start line of an athletics track

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

Girl and boy in a wheelchair on blue background,

22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

Digital fingerprint

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

Image of floor of plants with high rise buildings

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

Girls playing football

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

Rob Reilly Headshot

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

Abstract data representation

19 May 2022

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

3 people looking at numbers on a screen

18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

Abstract Data globe

17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

Woman holding Earth as a balloon

21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

Buildings becoming building blocks and floating around in the sky

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

3D pie chart with photographic elements on each of the segments showing different elements related to biodiversity and. sustainability

22 Dec 2021

COP15 in China

Why businesses should nurture their future success in nature – and how they can do it

Black and while illustration of activists

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

Illustration of senses on green background

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

Illustration of a globe

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

Illustration of people walking

15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

Illustration of woman and circles

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

Multicoloured abstract image

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all