19 May 2022

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

22 Dec 2021

COP15 in China

Why businesses should nurture their future success in nature – and how they can do it

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

09 Dec 2021

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Turning buzzwords into business growth

How to creative meaningful change in the areas of purpose, racial equity and representation

09 Dec 2021

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Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

09 Dec 2021

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Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

09 Dec 2021

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No longer a numbers game

Using data to drive positive change

09 Dec 2021

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The new brand promise

The consumer desire for convenience and transparency

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands