29 Apr 2021

Now is the time for brands to make up for lost time

Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

18 Dec 2020

Creative context takes centre stage

How marketers must adopt new media channels and formats into their brand strategy

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

10 Nov 2020

What’s over the horizon for search?

The search landscape is becoming more fragmented with voice, image and AI gaining ground

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

10 Nov 2020

Cognitive resonance: harmonising emotional and rational advertising

What it means in marketing terms when "figures sing"

10 Nov 2020

Diversity’s last frontier

It's time agencies harnessed the creative power of the neurodivergent brain

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

10 Nov 2020

Navigating the new Silk Road

Chinese brands face unique challenges as they go global

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets