
28 Sep 2023
Engaging authentically with LGBTQAI+ communities
Exploring inclusion through a market-specific lens

26 Sep 2023
Women must have a seat at the table in Japan
The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now

11 Sep 2023
Content studios are back and driving ROI
There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X

31 Aug 2023
Client centricity: It’s all about collaboration 2
WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

30 Aug 2023
The Netherlands: nexus of innovation and expansion
Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

21 Aug 2023
Athletes: from performers to creators
Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

18 Aug 2023
30 years of making smart decisions for brands
We speak to Michael Sussman of WPP's BAV on the 30th anniversary of the BAV product

14 Aug 2023
Brands who are creative win at women’s sports
Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator

08 Aug 2023
Getting to grips with brand marketing in Japan
WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

08 Aug 2023
Going hyperlocal in India
India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation

07 Aug 2023
Creativity: a ‘not so’ secret sauce
We often talk about creativity being a ‘secret sauce’. For one campaign, sauce literally became the star of the show. We speak to Park Wannasiri of WPP’s Wunderman Thompson in Bangkok

27 Jul 2023
When diversity goals align, the result is great work
Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

21 Jul 2023
Let’s be frank: going ‘glocal’ in Australia
WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up marketing for the local market

18 Jul 2023
A democratisation of the consumer health landscape
Matt Coy, Head of WPP’s BCW Life, explains what this democratisation of consumer health means for clients

11 Jul 2023
SPO media-buying made clearer and cleaner
Axel Jonuschies of WPP’s GroupM explains how supply path optimisation (SPO) is bringing clarity, sustainability and efficiency to media-buying

10 Jul 2023
Heralding a new age of values
Rebecca Grant of WPP’s BCW says that understanding consumers’ and businesses’ values is the key to superior audience engagement

10 Jul 2023
Re-enchantment means delivering on emotion
Marie Stafford of WPP’s Wunderman Thompson tells us we are entering the age of re-enchantment – where the new brand metrics will centre on emotion: heart swells, spine tingles, even a few goosebumps

07 Jul 2023
Partnership: the key to sport unlocking sport’s social impact
WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

30 Jun 2023
WPP and Contentful partner to deliver composable and accessible brand experiences
Investing in partnerships that augment the creativity of our agencies is the ambition of WPP alongside its new Global Strategic Partner – and MACH Alliance member – Contentful

29 Jun 2023
Cannes Lions 2023: not just what wins but what works
This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda