WPP iQ

Transformative industry intelligence

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17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

People and modern technology connection

17 Nov 2021

The rebirth of social communities

Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy

Millennial Influencer streaming a video conference live on her social channels

05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

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27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

Megaphone Social Media Concept on purple background

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

Young black female gamer celebrates

05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

Person using a laptop with icons representing online omni channel  communications

16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

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03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

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27 Jul 2021

Dealing with unconscious bias in the boardroom

Essence and Campaign explore how to manage unconscious bias, ways to avoid tokenism and what makes for a good ally

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

Collage of WPP award winning client work

14 Jul 2021

The power of creativity to drive change for the better

Mark Read on why to motivate the widespread behavioural changes needed to meet this moment, we need to be disruptive

Screenshot showing panellists during discussion

12 Jul 2021

Shaping the next era of media inclusion

GroupM's Kirk McDonald talks to Ad Age about business ethics and a new era of media built on diversity and inclusion

WPP’s Judy Jackson and UWG’s Monique Nelson

30 Jun 2021

Black agency leaders join forces to foster inclusion

WPP’s Judy Jackson and UWG’s Monique Nelson discuss founding We All Rise Together with UM’s Deirdre Smalls-Landau

Graphic of oversized speechmark

29 Apr 2021

Now is the time for brands to make up for lost time

Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

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17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

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