WPP iQ

Transformative industry intelligence

American football helmet on red and blue background

01 Feb 2023

Super Bowl 2023: dynamic and multi-dimensional

The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sports Practice

Running athlete illustration

23 Jan 2023

2023 in sport: a year full of potential

Six trends that will shape the year for brands and rights-holders

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustration of person, buildings that have been damaged and trees all in blue, green and grey

06 Dec 2022

How the war in Ukraine impacts behaviour

When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

Illustration of group of diverse people on purple background

06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

Person sat in a chair watching TV with a backdrop of nature including trees, rabbits, deer and birds

06 Dec 2022

Calculating a cleaner future

This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

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01 Dec 2022

WPP on 2023

The marketing innovations to watch

Stacie Graham

01 Dec 2022

01.50

All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

Krystal Olivieri

01 Dec 2022

02.03

First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

Stephan Pretorius

01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

Mudit Jaju

01 Dec 2022

01.41

Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

Hannah Harrison

01 Dec 2022

02.53

Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

Emma Tolhurst

01 Dec 2022

01.41

Culture as the new brand currency

"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

Rebecca Grant

01 Dec 2022

01.43

Consumers will value consistency

"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

Irene Altozano

01 Dec 2022

01.28

Women’s football will offer new opportunities

"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

Beyond the Rainbow report cover

30 Nov 2022

Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future

Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

Close-up of different faces

15 Nov 2022

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

Portrait Of Smiling Woman Against Brown Background

10 Nov 2022

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

Group of people having fun at music concert

24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

Close up of the hands of people lining up at the start line of an athletics track

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America