
28 Feb 2023
Let’s make women safe
Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

20 Feb 2023
It’s all about how to grow and resilience
‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

23 Jan 2023
2023 in sport: a year full of potential
Six trends that will shape the year for brands and rights-holders

06 Dec 2022
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022
How the war in Ukraine impacts behaviour
When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

06 Dec 2022
Inclusion’s next wave
Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022
Calculating a cleaner future
This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.50
All eyes on social equality
"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

01 Dec 2022
02.03
First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

01 Dec 2022
01.43
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
02.53
Creativity will help consumers to live a more sustainable life
WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022
01.43
Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

01 Dec 2022
01.28
Women’s football will offer new opportunities
"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

30 Nov 2022
Beyond the Rainbow: An investigation into LGBTQ+ marketing and its future
Exploring the now and next of identity, media and communications for LGBTQ+ communities, and its impact for brands

15 Nov 2022
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

10 Nov 2022
Health On Her Terms
Women’s health communications must step up if women’s health outcomes are to improve

24 Oct 2022
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson