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Transformative industry intelligence

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Brand-resilience-in-the-time-of-COVID-19

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges

Dial up the humanity: how to strike the right tone in a crisis

01 Apr 2020

Dial up the humanity: how to strike the right tone in a crisis

Our top creative leaders share perspectives for brands

Media-relations-best-practice-during-COVID-19

26 Mar 2020

Media relations best practice during COVID-19

Aligning to the new normal of a singular focused news cycle

targets_v4-01

26 Mar 2020

Media effectiveness during COVID-19

What should advertisers and media owners be considering during these challenging times?

Mark-Read

24 Mar 2020

Our industry's work matters more than ever

We need to pull together as colleagues, as agencies and as an industry

The culture of working remotely

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

How to reinvent your brand in times of global uncertainty

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

How to communicate in turbulent times

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

The attraction of cultural magnetism

12 Mar 2020

The attraction of cultural magnetism

How brands are building lasting connections

In conversation: Valerie Madon and Pooja Jauhari

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

In conversation: Karin Ross and Catherine Gaudry

Hybrid job roles and the power of creativity to drive change

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

In conversation: Luciana Rodrigues and Cristina Risso

Technology as an enabler of ideas and greater collaboration

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

In conversation: Apoorva Bapna and T. Gangadhar

Culture and diversity as forces for growth

WPP-IWM-08-cropped

06 Mar 2020

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

The transformative role of talent in future business

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

In conversation: Rose Herceg and Ranjana Singh

Changing dynamics and why we need imagination to break through industry noise

Audience

13 Feb 2020

The gradual shift from age and gender to audiences

Media owners and marketers are showing signs they want change

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

Superbowl-ad-playbook

31 Jan 2020

Super Bowl advertising playbook

A look at the past decade of spend during the Big Game

Audio channels WPP iQ

24 Jan 2020

Turning up the volume

Will newer audio channels go mainstream in 2020?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

WPP Some Brands are Born to Die

27 Nov 2019

Some brands are born to die

The growing phenomenon of short-term brands

WPP-iQ Modern business needs a modern agency model

27 Nov 2019

Modern business needs a modern agency model

Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective

Making-disruption-a-business-critical-imperative

26 Nov 2019

Making disruption a business-critical imperative

Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy

Mobilising-millions-Social--2

26 Nov 2019

Mobilising millions

Why the United Nations needed a movement to tackle climate change

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

WPP iQ Brian Weiser

25 Oct 2019

The long-term resilience of agencies

GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP-Featured-Kantar-Consumer-Response-to-Plastic

24 Sep 2019

Who cares and who acts?

Kantar outlines research on the consumer response to plastic waste

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WorldEnvironmentDay

24 Jul 2019

World Environment Day 2019

Creativity has the power to help tackle major global challenges and change behaviour

Dove Love your hair campaign

01 Jul 2019

Inclusive Marketing

How brands can give a voice to everyone

WPP_UN_Women__DrawALine

22 Feb 2019

Orange the World, #HearMeToo

Tackling gender-based violence as part of the UN Women and WPP partnership

WPP-0219-Spotlight-on-China-GroupM

19 Feb 2019

Spotlight on China

China remains the largest contributor in the world when it comes to new ad dollars

WPP climate change

19 Feb 2019

Taking on climate change

The time to harness momentum is now

WPP Featured RewritingTheCode

18 Feb 2019

#RewritingTheCode

Exposing the hidden behavioural codes of gender inequality

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1018 The New Sustainability - Regeneration

04 Oct 2018

The New Sustainability

Pioneering brands are leading the charge on sustainability

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

Handwritten symbol

22 Aug 2018

Veils of Pride

Challenging stereotypes to celebrate Arab women’s achievements

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

Illustration of an office interior

20 Jul 2018

Tackling our gender pay gap

How WPP is working to accelerate the development of female leaders

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