Stream
Transformative industry intelligence
17 Feb 2021
The transformative power of social media
Delivering value from marketing transformation can be greatly accelerated through social media
10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement
19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow
19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change
18 Dec 2020
Creative context takes centre stage
How marketers must adopt new media channels and formats into their brand strategy
15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19
23 Nov 2020
Brand to demand: how to avoid overtraining your brand
The importance of the big picture in performance marketing
23 Nov 2020
Six lessons for post-pandemic marketing
Emerging from panic mode and marketing in the long tail of COVID-19
10 Nov 2020
Making a good impression
Applying behavioural science insights to support social outcomes
10 Nov 2020
Bring back that loving feeling
It's emotion, not reason, that wins the hearts of new B2B customers
10 Nov 2020
What’s over the horizon for search?
The search landscape is becoming more fragmented with voice, image and AI gaining ground
10 Nov 2020
The decision-making genome
Using behavioural science to map more effective, personalised content
10 Nov 2020
Cognitive resonance: harmonising emotional and rational advertising
What it means in marketing terms when "figures sing"
10 Nov 2020
Diversity’s last frontier
It's time agencies harnessed the creative power of the neurodivergent brain
10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations
10 Nov 2020
Navigating the new Silk Road
Chinese brands face unique challenges as they go global
10 Nov 2020
The eightfold path of paradox
To succeed in China, business leaders must get to grips with its complicated world view
21 Oct 2020
Your consumer is glocal
A look at the behaviour of globalised consumers and how to address them in local markets
01 Oct 2020
03:17
Inclusion champions: Jacqui Canney and Tripti Lochan
The magic of multicultural, multigenerational, multifaceted workforce
30 Sep 2020
01:54
Inclusion champions: Amy Walker and Christine Benton
The transformative power of a neurodiverse workforce
30 Sep 2020
02:18
Inclusion champions: Christina Mallon and Vico Benevides
Advocating for inclusive design
29 Sep 2020
02:11
Inclusion champions: Neo Makhele and Keith Cartwright
The importance of tension in creating great work
28 Sep 2020
02:36
Inclusion champions: Sunetro Lahiri and Florencia Spinetta
LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations
28 Sep 2020
03:25
Inclusion champions: Demet İkiler and Aisling Ryan
Why inclusion is good for business
20 Aug 2020
How to plan with confidence in the recovering OOH market
Increased share of voice and significant gains in media value are likely for those who re-engage early
20 Aug 2020
Think small, act fast, repeat
What can large organisations learn from small businesses?
19 Aug 2020
Brands in times of activism
Before you act, consider how your historical actions, company values and existing audience align with the cause at hand
27 Jul 2020
Brand building throughout the buyer life cycle
A positive holistic experience encourages customer growth
23 Jul 2020
Fit for growth beyond COVID-19
Is your brand ready for a year-zero overhaul?
06 Jul 2020
This Year, Next Year: US mid-year media forecasts
The downturn in the US ad market that began in late March is starting to slow
06 Jul 2020
This Year, Next Year: UK mid-year media forecasts
How COVID-19 and Brexit have affected the UK media industry
06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook
29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience
26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers
26 Jun 2020
Sustainable development campaigns must raise their game
Creative work shouldn’t just support change, it should drive it
16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands
05 Jun 2020
The barriers of being Black in Britain
“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager
05 Jun 2020
Using behavioural science to create new consumer habits
Adopting a more human first approach in fluid times of behaviour change
05 Jun 2020
Remote reporting season
Five takeaways from Hong Kong to ensure essential business continues to run smoothly
04 Jun 2020
The business of health in the pandemic era
COVID-19 is driving a health movement across all sectors
02 Jun 2020
Supporting our Black Communities
"We can’t be true to our purpose without supporting our Black colleagues, or without acknowledging their pain and the injustices they continue to face" – Mark Read, CEO
26 May 2020
Advertising in 2030
Five predictions on the future of advertising
26 May 2020
Distancing – the impact on video
Transitioning to lo-fi video production across industries
22 May 2020
Why COVID-19 will usher in a new world order in sport
The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift
22 May 2020
How brands can win in a COVID-19 recession
Old lessons and new challenges
05 May 2020
Reopening business in China – finding the new normal
How innovative businesses are balancing wisdom and precaution
05 May 2020
Planning for COVID-19 recovery
Driving government communications that influence cooperation from citizens at every stage
30 Apr 2020
“I’m not entirely sure what it is but I do know I want it.”
A foolhardy attempt to de-mystify that precious property we call creativity
22 Apr 2020
Celebrating Earth Day 2020
Committing to 100% renewable energy and net zero (Scope 1 and 2) carbon emission WPP campuses by 2025
22 Apr 2020
How sponsors can navigate COVID-19
Advice for brands on how to handle the turbulence upending the 2020 sports calendar
22 Apr 2020
Business creativity in a time of crisis
Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic
15 Apr 2020
The host cities’ perspective: the impact of COVID-19 on sporting events
Insights from the global Host City Survey
15 Apr 2020
Rapid response measures
Guidance for businesses facing the impact of COVID-19
14 Apr 2020
Will COVID-19 accelerate living more sustainably?
And what this means for brands
02 Apr 2020
Social distancing and the changing role of social media
Collective attention is turning to online social platforms to keep us connected and entertained
02 Apr 2020
Building brand resilience during COVID-19
Adapting, problem-solving and responding to unexpected challenges
01 Apr 2020
Dial up the humanity: how to strike the right tone in a crisis
Our top creative leaders share perspectives for brands
26 Mar 2020
Media relations best practice during COVID-19
Aligning to the new normal of a singular focused news cycle
26 Mar 2020
Media effectiveness during COVID-19
What should advertisers and media owners be considering during these challenging times?
26 Mar 2020
What does coronavirus mean for brands on social media?
A make-or-break moment
24 Mar 2020
Our industry's work matters more than ever
We need to pull together as colleagues, as agencies and as an industry during the pandemic
19 Mar 2020
The culture of working remotely
How to adapt working practices during the coronavirus pandemic
19 Mar 2020
How to reinvent your brand in times of global uncertainty
Marketers need to adjust their approaches during the pandemic
19 Mar 2020
How to communicate in turbulent times
A five-step plan to effective crisis communication
12 Mar 2020
Balancing BX and CX
Why brand experience needs customer experience, and why modern brands can’t rely on one alone
12 Mar 2020
The attraction of cultural magnetism
How brands are building lasting connections
07 Mar 2020
In conversation: Valerie Madon and Pooja Jauhari
The intersection of creativity and technology and “putting the Disney back into Silicon Valley”
07 Mar 2020
In conversation: Karin Ross and Catherine Gaudry
Hybrid job roles and the power of creativity to drive change
06 Mar 2020
In conversation: Luciana Rodrigues and Cristina Risso
Technology as an enabler of ideas and greater collaboration
06 Mar 2020
In conversation: Apoorva Bapna and T. Gangadhar
Culture and diversity as forces for growth
06 Mar 2020
In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne
The transformative role of talent in future business
06 Mar 2020
In conversation: Erica Ingham and Mamaa Duker
Bringing your whole self to work
06 Mar 2020
In conversation: Rose Herceg and Ranjana Singh
Changing dynamics and why we need imagination to break through industry noise
06 Mar 2020
In conversation: Shelina Janmohamed and Karine Santos
Forging meaningful connections
13 Feb 2020
The gradual shift from age and gender to audiences
Media owners and marketers are showing signs they want change
06 Feb 2020
What will agencies do without cookies?
Privacy initiatives are spurring innovation in data usage
31 Jan 2020
Super Bowl advertising playbook
A look at the past decade of spend during the Big Game
24 Jan 2020
Turning up the volume
Will newer audio channels go mainstream in 2020?
13 Dec 2019
What does 2020 hold for ad markets?
GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth
03 Dec 2019
Generation Alpha
Wunderman Thompson Commerce helps prepare us for the future consumer
27 Nov 2019
Some brands are born to die
The growing phenomenon of short-term brands
27 Nov 2019
Modern business needs a modern agency model
Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective
26 Nov 2019
Making disruption a business-critical imperative
Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy
26 Nov 2019
Mobilising millions
Why the United Nations needed a movement to tackle climate change
26 Nov 2019
How neuroscience can help us become better communicators
Coley Porter Bell explains the science behind visual bias to help create more impactful branding
25 Nov 2019
The rise of the 5G road and what it means for automotive brands
Transforming the way we and our cars interact with each other
25 Nov 2019
Master of all cards
Mastercard’s transformational role in finance
24 Nov 2019
Innovative brand experience adds to differentiation
Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium
19 Nov 2019
The Behavioural Science Annual
Ogilvy's Rory Sutherland on the art of persuasion
11 Nov 2019
Content, Conversation & Commerce
Social commerce is fast becoming the next disruptive force in China's consumer scene
25 Oct 2019
The long-term resilience of agencies
GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers
26 Sep 2019
D2C DNA
VMLY&R argues that direct-to-consumer is a skill, not a business unit
24 Sep 2019
Who cares and who acts?
Kantar outlines research on the consumer response to plastic waste
02 Sep 2019
Brand marketing in the mobile era requires three new relevancies
Brands must achieve a deeper, emotional and cultural connection
24 Jul 2019
World Environment Day 2019
Creativity has the power to help tackle major global challenges and change behaviour
01 Jul 2019
Inclusive Marketing
How brands can give a voice to everyone
22 Feb 2019
Orange the World, #HearMeToo
Tackling gender-based violence as part of the UN Women and WPP partnership
19 Feb 2019
Spotlight on China
China remains the largest contributor in the world when it comes to new ad dollars
19 Feb 2019
Taking on climate change
The time to harness momentum is now
18 Feb 2019
#RewritingTheCode
Exposing the hidden behavioural codes of gender inequality