Transformative industry intelligence
22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
22 Dec 2021
COP15 in China
Why businesses should nurture their future success in nature – and how they can do it
15 Dec 2021
Elastic identities
Explore how brands can engage with the wave of #ID culture and what might come next
15 Dec 2021
Brands on the front line
We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism
15 Dec 2021
Changing for good
From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference
15 Dec 2021
Brands in motion
Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands
15 Dec 2021
The end of average
TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored
15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all
09 Dec 2021
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Turning buzzwords into business growth
How to creative meaningful change in the areas of purpose, racial equity and representation
09 Dec 2021
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Becoming a magnet to the world’s greatest creative talent
How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers
09 Dec 2021
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Life 2.0 will spur new areas of growth
People have changed. Life has been recalibrated. What does this mean for brands?
09 Dec 2021
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No longer a numbers game
Using data to drive positive change
09 Dec 2021
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The new brand promise
The consumer desire for convenience and transparency
09 Dec 2021
Accelerated change in 2022
WPP’s predictions for the year ahead
17 Nov 2021
How brands can engage in the creator economy
Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands
17 Nov 2021
The rebirth of social communities
Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy
05 Nov 2021
Benefits of long-term influencer marketing
Why building longer-term relationships with influencers can lead to more meaningful results
27 Oct 2021
Digital sustainability 2021
Explore the benefits of a responsible data strategy that considers social and environmental impact
21 Oct 2021
Key trends that will shape influencer marketing post-pandemic
How influencer marketing is evolving as the post-COVID world takes shape