28 Sep 2023

Engaging authentically with LGBTQAI+ communities

Exploring inclusion through a market-specific lens

26 Sep 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now

11 Sep 2023

Content studios are back and driving ROI

There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X

31 Aug 2023

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

18 Aug 2023

30 years of making smart decisions for brands

We speak to Michael Sussman of WPP's BAV on the 30th anniversary of the BAV product

14 Aug 2023

Brands who are creative win at women’s sports

Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator

08 Aug 2023

Getting to grips with brand marketing in Japan

WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

08 Aug 2023

Going hyperlocal in India

India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation

07 Aug 2023

Creativity: a ‘not so’ secret sauce

We often talk about creativity being a ‘secret sauce’. For one campaign, sauce literally became the star of the show. We speak to Park Wannasiri of WPP’s Wunderman Thompson in Bangkok

27 Jul 2023

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

21 Jul 2023

Let’s be frank: going ‘glocal’ in Australia

WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up marketing for the local market

18 Jul 2023

A democratisation of the consumer health landscape

Matt Coy, Head of WPP’s BCW Life, explains what this democratisation of consumer health means for clients

11 Jul 2023

SPO media-buying made clearer and cleaner

Axel Jonuschies of WPP’s GroupM explains how supply path optimisation (SPO) is bringing clarity, sustainability and efficiency to media-buying

10 Jul 2023

Heralding a new age of values

Rebecca Grant of WPP’s BCW says that understanding consumers’ and businesses’ values is the key to superior audience engagement

10 Jul 2023

Re-enchantment means delivering on emotion

Marie Stafford of WPP’s Wunderman Thompson tells us we are entering the age of re-enchantment – where the new brand metrics will centre on emotion: heart swells, spine tingles, even a few goosebumps

07 Jul 2023

Partnership: the key to sport unlocking sport’s social impact

WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

30 Jun 2023

WPP and Contentful partner to deliver composable and accessible brand experiences

Investing in partnerships that augment the creativity of our agencies is the ambition of WPP alongside its new Global Strategic Partner – and MACH Alliance member – Contentful

29 Jun 2023

Cannes Lions 2023: not just what wins but what works

This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda