01 Jun 2023

Obviously: influencer marketing made simple

Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"

23 May 2023

Allyship – vital in the quest for racial equity

Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

10 May 2023

Gen Z: a lesson for sports brands

The growth in sports brands has been unrelenting: more participants, more viewers, more followers. But, for the first time, this growth is being challenged – by the difficulty in attracting Gen Z audiences

04 May 2023

The B2B boom: don’t let these myths bust your momentum

Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B myths

27 Apr 2023

B2B marketing – be moving and motivational

Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

20 Apr 2023

Innovation – protector of people and the planet

Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison

12 Apr 2023

How you use AI will be a critical part of messaging

Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

28 Feb 2023

Let’s make women safe

Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

20 Feb 2023

It’s all about how to grow and resilience

‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

23 Jan 2023

2023 in sport: a year full of potential

Six trends that will shape the year for brands and rights-holders

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022

How the war in Ukraine impacts behaviour

When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022

Calculating a cleaner future

This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

01 Dec 2022

WPP on 2023

The marketing innovations to watch

01 Dec 2022

01.50

All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

01 Dec 2022

02.03

First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience