WPP iQ Stream

Transformative industry intelligence

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17 Sep 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

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03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

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14 Jul 2021

The power of creativity to drive change for the better

Mark Read on why to motivate the widespread behavioural changes needed to meet this moment, we need to be disruptive

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29 Apr 2021

Now is the time for brands to make up for lost time

Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

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15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

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17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

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10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

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19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

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19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Centre stage

18 Dec 2020

Creative context takes centre stage

How marketers must adopt new media channels and formats into their brand strategy

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Data signals

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

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10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

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10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

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