Transformative industry intelligence
15 Nov 2022
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK
10 Nov 2022
Health On Her Terms
Women’s health communications must step up if women’s health outcomes are to improve
24 Oct 2022
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson
30 Sep 2022
Helping sports to cross the Atlantic
WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America
22 Sep 2022
Rethinking inclusion as a business imperative
If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson
15 Sep 2022
Rethinking digital identities
Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this
14 Jul 2022
Impacts on people and planet: it’s all in the data
If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement
07 Jul 2022
What is the future for women’s sport?
Rights-holders and brands must capitalise now on the momentum that’s been generated
01 Jul 2022
Innovation and impact at Cannes 2022
WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce
15 Jun 2022
Creativity – the world’s most valuable tool
If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for
19 May 2022
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards
18 May 2022
We will all be data professionals
Saying “I don’t understand data” in 2030 will be like printing emails in 2010
17 May 2022
A sustainable future starts with data
If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy
21 Apr 2022
Women must be part of the climate conversation
The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change
22 Dec 2021
Portraits of change: the new economy
How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries
22 Dec 2021
COP15 in China
Why businesses should nurture their future success in nature – and how they can do it
15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all
15 Dec 2021
Elastic identities
Explore how brands can engage with the wave of #ID culture and what might come next
15 Dec 2021
The end of average
TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored
15 Dec 2021
Brands in motion
Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands