
30 Jan 2023
Creativity + data propel end to end commerce
We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

05 Jan 2023
Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

28 Dec 2022
How to S.C.O.R.E
VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

28 Dec 2022
The new economy balancing act
If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

14 Dec 2022
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

06 Dec 2022
Space commerce
Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

06 Dec 2022
The future of B2B
Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
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Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
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iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

15 Nov 2022
WPP's Consumer Equality Equation report
The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

03 Nov 2022
This year next year: ecommerce and retail media
How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

17 Oct 2022
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

30 Sep 2022
Helping sports to cross the Atlantic
WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

14 Jul 2022
Impacts on people and planet: it’s all in the data
If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

01 Jul 2022
Innovation and impact at Cannes 2022
WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

06 Jun 2022
Reinventing real-world retail
How physical stores can create media magic

12 Apr 2022
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce

02 Mar 2022
Borderless retail
A wave of customers are returning to in-store shopping, but they come with new expectations