WPP iQ Stream

Transformative industry intelligence

Amazon, phone, prime day

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

Report cover image showing an abstract picture of mountains and icebergs

26 May 2021

Regeneration Rising

Wunderman Thompson Intelligence’s report outlines opportunities for brands to use regeneration as a framework for driving lasting change

People sitting in front of computers playing games and high-fiving

19 May 2021

Gaming in the 2020s: reach, rewards and the new meditation

Understanding the scale of the opportunity in gaming and what brands can expect to gain from their efforts

Creatively designed office building with people working across lots of different spaces

04 May 2021

Spaces that work

From hybrid spaces to workplaces as an expression of company culture, Universal Design Studio discusses the future of the office

BRiM - Improve Black representation in marketing

03 May 2021

Lessons from the launch of Black Representation in Marketing

Wunderman Thompson's creative lead San Sharma shares key learnings from his campaign work

Graphic of oversized speechmark

29 Apr 2021

Now is the time for brands to make up for lost time

Why just about everything needs to be pulled up by its roots, interrogated and tested for its inherent worth

Social media posts with #Quarantine #Coronavirus

15 Apr 2021

Social media & COVID-19: digital crisis interaction among Gen Z and Millennials

A global study by Wunderman Thompson, The University of Melbourne and Pollfish, in collaboration with the World Health Organisation

Abstract graphic of data

29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

VMLY&R - Clara Luo - Invisible minority

29 Mar 2021

A challenge to our industry from an invisible minority

VMLY&R’s Clara Luo writes an open letter to ignite action for the American Pacific Islander community

Customer engaging with phone

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

Graphic of data storage

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

People social distancing

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

Streamlining graphic of balls moving in one direction

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

WPP TV - Insights from US Black History Month

26 Feb 2021

Insights from Black History Month

WPP TV explores the role of diversity in fuelling greater creativity

Spotify - The COVID vaccine in the black community

23 Feb 2021

Podcast: The social impact of the COVID vaccine

The team at Grey discuss the effect that the rollout of COVID vaccines is having on the Black community 

Social media connections around the world graphic

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

BARCA TV+ still

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Shelina - Ramadan offers brands a chance

27 Jan 2021

Ramadan and practising meaningful inclusivity

Ogivly’s Shelina Janmohamed on how brands can move away from tick-box diversity projects

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