Stream
Transformative industry intelligence

29 Mar 2021
Five steps to digitise your data capture
Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

16 Mar 2021
How to jump-start customer engagement with zero-party data
As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

16 Mar 2021
The impact of blockchain on CX
Blockchain will prove to be a manageable and scalable investment area for brands across industries

04 Mar 2021
The COVID-19 hygiene hangover and its effect on CX
The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021
Compressed commerce: streamlining the customer journey
The key to conversion online is shrinking the time between inspiration, search and transaction

17 Feb 2021
The transformative power of social media
Delivering value from marketing transformation can be greatly accelerated through social media

10 Feb 2021
Elevated drive-in experiences
From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?

06 Jan 2021
Mobility: The Future of Brands in Motion
A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change

18 Dec 2020
Creative context takes centre stage
How marketers must adopt new media channels and formats into their brand strategy

15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020
Brand to demand: how to avoid overtraining your brand
The importance of the big picture in performance marketing

23 Nov 2020
Six lessons for post-pandemic marketing
Emerging from panic mode and marketing in the long tail of COVID-19

23 Nov 2020
Using data to enhance your customer journey maps
Why understanding customer expectations is a kind of alchemy

18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands

18 Nov 2020
Experiences customers want
Where to focus your customer experience (CX) spend to deliver value