29 Mar 2021

Five steps to digitise your data capture

Wunderman Thompson’s five-stage approach to frictionless customer data capture to boost business, drive efficiencies and keep your customers happy

16 Mar 2021

How to jump-start customer engagement with zero-party data

As cookies fall under greater scrutiny, the importance of zero-party data (and first-party data) will only grow

16 Mar 2021

The impact of blockchain on CX

Blockchain will prove to be a manageable and scalable investment area for brands across industries

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

04 Mar 2021

Compressed commerce: streamlining the customer journey

The key to conversion online is shrinking the time between inspiration, search and transaction

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

18 Dec 2020

Creative context takes centre stage

How marketers must adopt new media channels and formats into their brand strategy

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value