WPP iQ

Transformative industry intelligence

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15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

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15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

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15 Dec 2021

Future proof

COVID-19 changed retail forever so how have brands responded to the new business landscape?

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15 Dec 2021

Making friends with the hermit mindset

An emerging ‘hermit mindset’ is impacting brand choices and spurring new narratives

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15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

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15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

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15 Dec 2021

The revolution starts here

Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

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15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

Graphic of man standing in a rocket looking out at space / the earth

15 Dec 2021

Space opportunities take off

Space exploration is no longer the stuff of sci-fi. It is happening right now and offers endless opportunities for brands with the vision to climb aboard

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15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

David Rolfe, Global Head of Production, Hogarth

09 Dec 2021

01:30

Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

Shelina Janmohamed, VP Islamic Marketing, Ogilvy

09 Dec 2021

01:30

Turning buzzwords into business growth

How to creative meaningful change in the areas of purpose, racial equity and representation

Sam Sterling, Chief Strategy Officer, AKQA

09 Dec 2021

01:30

Degradation of experience

Where the real disruption will occur

Justine Armour

09 Dec 2021

01:30

Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

Kishan Kumar, Chief Growth Officer, Wavemaker India

09 Dec 2021

01:30

Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

James Morley, Head of Business Transformation, BCW

09 Dec 2021

01:30

Reimagining employee experience

The changing expectations of a global workforce

Christina Mallon, Wunderman Thompson

09 Dec 2021

01:30

The acceleration of inclusive design

Creating more inclusive and equitable products and experiences

Nadine Thomson, Global CTO, MediaCom

09 Dec 2021

01:30

No longer a numbers game

Using data to drive positive change

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