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Transformative industry intelligence

Commerce Communications Experience Technology & data
Artificial intelligence Augmented reality 5G B2B Branding COVID-19 Consumer behaviour Data privacy DE&I Ecommerce Esports Ethical advertising Fintech Future of mobility Future of work Health & wellness Industry insight Influencer marketing NFTs Retail Sports The metaverse Transportation Workplaces
 
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17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

Businesswoman walking in futuristic illuminated dark corridor

11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

Metaverse and Blockchain Technology Concepts. Person with an Experiences of Metaverse Virtual World via Smart Phone

25 Apr 2022

Why the metaverse is a chance for us to rethink how advertising is done

Preparing for the virtual future

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21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

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12 Apr 2022

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce

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14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

Graphic of a person in the metaverse

14 Mar 2022

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

Conceptual Illustration of NFTs

10 Mar 2022

Beyond the hype: six practical NFT use cases

Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings

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08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

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08 Mar 2022

Addressing entrepreneurial equality

Nuriya Shoro, EMEA Corporate Development Associate at Wunderman Thompson, says that it is time to support women in business

Woman holding a cup of coffee, checking her smartphone while standing outside a boutique looking at shop window in the evening in the city

02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

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01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

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28 Feb 2022

Automation uncovered: reinventing the customer journey

How data and automation can help remove the friction between physical and online customer experiences

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26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

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19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

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18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

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17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

Businesspeople walking on painted up going graph, on asphalt

14 Jan 2022

2022, the year of growth from the inside out

Three ways Employee Experience (EX) can positively impact business growth