
06 Dec 2022
How the war in Ukraine impacts behaviour
When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

06 Dec 2022
Data and AI can predict success
Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

06 Dec 2022
Inclusion’s next wave
Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022
Calculating a cleaner future
This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

06 Dec 2022
Space commerce
Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

06 Dec 2022
Inspiration drives growth
The desire for inspiration is one of the strongest human drivers of all. And in marketing, too, a lot can be achieved with inspiration, says Peter Petermann.

06 Dec 2022
The future of B2B
Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

06 Dec 2022
Navigating business transformation
As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones

05 Dec 2022
Haleon: turning words into action
WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

01 Dec 2022
WPP on 2023
The marketing innovations to watch

01 Dec 2022
01.50
All eyes on social equality
"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

01 Dec 2022
02.03
First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

01 Dec 2022
01.43
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

01 Dec 2022
01.32
Measuring the power of diversity to fuel creativity
WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

01 Dec 2022
02.53
Creativity will help consumers to live a more sustainable life
WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

01 Dec 2022
01.12
iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before

01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

01 Dec 2022
01.43
Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant