WPP iQ Stream

Transformative industry intelligence

WPP TV - Insights from US Black History Month

26 Feb 2021

Insights from Black History Month

WPP TV explores the role of diversity in fuelling greater creativity

Spotify - The COVID vaccine in the black community

23 Feb 2021

Podcast: The social impact of the COVID vaccine

The team at Grey discuss the effect that the rollout of COVID vaccines is having on the Black community 

Social media connections around the world graphic

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

BARCA TV+ still

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Shelina - Ramadan offers brands a chance

27 Jan 2021

Ramadan and practising meaningful inclusivity

Ogivly’s Shelina Janmohamed on how brands can move away from tick-box diversity projects

Jacqui Canney - Looking for hope on MLK

18 Jan 2021

Looking for hope on Martin Luther King Jr. Day

Jacqui Canney finds cause for positivity from a turbulent period in US politics

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

Multicoloured square image with squares of people in

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

Abstract light pattern

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Centre stage

18 Dec 2020

Creative context takes centre stage

How marketers must adopt new media channels and formats into their brand strategy

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Data signals

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

apac - unconscious bias

19 Nov 2020

Why it’s time to tackle unconscious bias

Four APAC leaders from Essence discuss the nuances of diversity in different countries and ways to combat unconscious bias

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

Online reviews

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

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