WPP iQ

Transformative industry intelligence

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17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

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11 May 2022

Customer experience: a North Star for businesses

How CX helps create stronger, more resilient brands in times of uncertainty

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27 Apr 2022

The future of B2B: the adaptive business

Driving growth and resilience in the new business landscape

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21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

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12 Apr 2022

Navigating the new ‘face’ of retail

The changing role of direct-to-consumer digital commerce

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14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

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14 Mar 2022

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

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10 Mar 2022

Beyond the hype: six practical NFT use cases

Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings

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08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

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08 Mar 2022

Addressing entrepreneurial equality

Nuriya Shoro, EMEA Corporate Development Associate at Wunderman Thompson, says that it is time to support women in business

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02 Mar 2022

Borderless retail

A wave of customers are returning to in-store shopping, but they come with new expectations

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01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

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28 Feb 2022

Automation uncovered: reinventing the customer journey

How data and automation can help remove the friction between physical and online customer experiences

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26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

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19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

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18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

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17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

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14 Jan 2022

2022, the year of growth from the inside out

Three ways Employee Experience (EX) can positively impact business growth