WPP iQ

Transformative industry intelligence

WPP Featured RewritingTheCode

18 Feb 2019

#RewritingTheCode

Exposing the hidden behavioural codes of gender inequality

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP-0219-Transform-Disruptors-min

13 Feb 2019

How do you transform disruptors

Adaptive marketing for business success

WPP 0119 Health for the digital consumer

22 Jan 2019

Health for the digital consumer

Innovations in healthcare are encouraging more people to be engaged with their health

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1118 Featured State of video

07 Dec 2018

The State of Video

The video experience is changing for viewers and advertisers

WPP 1018 The New Sustainability - Regeneration

04 Oct 2018

The New Sustainability

Pioneering brands are leading the charge on sustainability

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

WPP 0818 Featured Insights Digital Retail

30 Aug 2018

The Third Era of Digital Retail

Retailing will be more digital, but feel more human

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

Handwritten symbol

21 Aug 2018

Veils of Pride

Challenging stereotypes to celebrate Arab women’s achievements

WPP-0718-Featured-Closing-the-digital-divide

21 Aug 2018

Closing the digital divide in India

Women are at the forefront of the digital revolution

WPP 0818 Featured Diversity Second floor for womens rights 1200px

16 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP-0718-Featured-The-Elastic-Generation-2668x1445

16 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP-0718-Featured-Blockchain

14 Aug 2018

The transformative power of blockchain

Is the future of brand management blockchain-first?

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

Are you future ready?

20 Jul 2018

Are you future ready

Companies need to stop reacting to change and start inciting it

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