WPP iQ

Transformative industry intelligence

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06 Oct 2021

Putting data privacy first

Choreograph CEO Brendan Moorcroft on how WPP’s new data company is helping brands stay ahead of the data curve

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06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

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05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

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04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

Intelligent city networks

01 Oct 2021

It’s time to start leveraging your PIM’s data governance capabilities

Product Information Management (PIM) offers seamless management of data, assets, and workflows, all within a single platform

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

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17 Sep 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

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13 Aug 2021

Martech 2030

Five trends in marketing technology for the decade of the augmented marketer

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

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12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

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04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

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03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

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02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust

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