WPP iQ

Transformative industry intelligence

Mark Read looking towards the camera with a large WPP logo in the background

04 Oct 2022

Mark Read: The best ideas don't answer just one problem, but many

Creative thinking can and should have a wider impact beyond advertising but can only do that if the industry works harder to attract a more diverse workforce

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30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

3 friends

23 Sep 2022

Detroit Experience Studio: inclusivity matters

Funded through WPP’s Racial Equity Programme and VMLY&R, Detroit Experience Studio both addresses racial inequity within our industry and gives young people in Detroit an opportunity to explore and expand their vast creativity

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22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

Wireframe white car

20 Sep 2022

Transforming the future of automotive marketing

We are revolutionising automotive communication and e-commerce using photo-realistic, real-time assets, delivered through Omniverse Cloud

Digital fingerprint

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

Neuron system extending into long hair

30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

Image of floor of plants with high rise buildings

14 Jul 2022

Impacts on people and planet: it’s all in the data

If what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

Girls playing football

07 Jul 2022

What is the future for women’s sport?

Rights-holders and brands must capitalise now on the momentum that’s been generated

High-rise Buildings with lights connecting them

04 Jul 2022

Do you speak metalanguage?

As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

WPP decorations at WPP Beach at Cannes

01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

Graphic of rubik's cube coming together

16 Jun 2022

Creativity, innovation and change

Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change

Rob Reilly Headshot

15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

woman shopping online

06 Jun 2022

Reinventing real-world retail

How physical stores can create media magic

Search bar concept

31 May 2022

The power of optimising your site search

How personalisation, advance options and AI can transform search functionality and benefit user experience

Abstract face made out of data

25 May 2022

Data and AI

From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI

Man and woman carrying blue bar on graph

19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

Abstract data representation

19 May 2022

Data ethics: operating to a higher standard

WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards

3 people looking at numbers on a screen

18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

Digital picture of system of pipes converging in a place from different directions

18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened