Commerce: innovation and inspiration

Blue background with retail and commerce graphics

Commerce: innovation and inspiration

Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.



FEATURED INSIGHTS
Technological graphic
ARTIFICIAL INTELLIGENCE

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

Read more

Illustration of futuristic figures back to back
CUSTOMER EXPERIENCE

The new economy balancing act

If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

Read more

RETAIL

Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

Read more

  
Two friends looking for clothes at a market   
Woman ordering food via smart phone app
CUSTOMER EXPERIENCE

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

Read more

Illustration of people in a circle with a football, games controller and musical notes
ENTERTAINMENT COMMERCE

How to S.C.O.R.E

Jon Goynshor explains S.C.O.R.E. – a framework for maximising value in the new world of entertainment commerce

Read more