WPP Unite

Background image with WPP's Unite branding making up a flag

We are WPP Unite

The LGBTQ+ community of the creative transformation company, WPP

We’re a collection of LGBTQ+ thinkers, doers and creators united across the many different agencies and businesses of WPP’s global network to ensure diversity of thinking and creativity thrives within our workplaces, and within the work we create for our clients.

Unite Team in Pride in London campaign
Front cover of the "Beyond the Rainbow" report   

Beyond the Rainbow

There's no one way to be queer. WPP's Beyond the Rainbow study traces the fluid nature of modern sexuality and gender identity as LGBTQ+ visibility expands within cultural and commercial spaces.

Spearheaded by an all-queer team from WPP Unite, the study releases insightful new data calling for more authentic representation of LGBTQ+ identities in advertising, the need for long-term support beyond Pride Month and the role of queer media in culture and brand communications.

Find out more and download Beyond the Rainbow


Historical image of people celebrating and marching for Pride

All-LGBTQ+ team from WPP creates new campaign for Pride in London to celebrate Pride past and future

Tracing the remarkable journey of the LGBTQ+ community, celebrating its diversity, inclusivity, resilience and strength

WPP Unite team winning Employee Network of the Year at Burberry's British Diversity Awards

WPP Unite wins Employee Network of the Year

The team received the accolade at Burberry's British Diversity Awards which celebrates equality, diversity and inclusion

Human Rights Campaign for Equality Act with support from WPP. Image shows American flag with stars removed

Human Rights Campaign launches huge public awareness campaign for Equality Act with support from WPP

WPP’s VMLY&R, BCW, Wavemaker and Hogarth come together in support of crucial civil rights legislation for LGBTQ+ people

Behind the Stonewall Riots - Competition winners

The One Club and WPP announce “Behind the Stonewall Riots” winners, celebrating creativity in the Black LGTBQ+ community

A free competition designed to raise awareness for the important role of trans women and gender non-conforming individuals of color who participated in the historic 1969 event and paved the way for the LGBTQ+ community

Picture of person and a pink background with "Our resources" overlaid

The WPP LGBTQ+ inclusive marketing resource centre aims to equip our people with the knowledge, skills and resources to create more inclusive marketing with authentic, strategic and insightful preparation, planning and execution. The resource centre was developed through a global crowdsource effort, with several agencies and experts across the WPP network contributing case studies, reports and thought leadership that they have used in their own LGBTQ+ inclusive marketing efforts.

If you work for a WPP company, find out more via inside.wpp.com

Connect with us

Email [email protected] for more information