Sustainability in action

Working with clients on sustainability

Great marketing can be a powerful tool for change. We work with a growing number of brands on social and environmental issues creating work that tackles stereotypes, changes opinion and promotes healthier and more sustainable consumer choices.

Sustainability at the heart of our offer for clients PDF 911KB


Pro bono campaigns

Our companies have a long history of pro bono work – putting their communications expertise at the service of NGOs, non-profits and charities for little or no fee.

Social investment PDF 1.3MB


Our people

Our clients choose WPP companies because of the creativity and effectiveness of our people. We’re committed to diversity and inclusion and we invest in skills through training and development and paid internships.

Attracting and retaining talent PDF 1.4MB

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Our ethical standards

We aim to create a consistent culture across WPP companies and locations, helping our people to apply high standards and make the right decisions. Respect for human rights is a fundamental principle for WPP and we implement rigorous privacy and data security standards.

Responsible business PDF 573KB

WPP and the environment

We aim for WPP to be a low-carbon and resource-efficient company. We support urgent action to tackle climate change and have been working to cut our carbon footprint since 2006.

Environment PDF 975KB



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