Sports Practice

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WPP Sports Practice

We bring together the world’s best talent, cutting-edge services and resources to help brands, rights-holders and event hosts create and exploit new opportunities in the fast-changing world of sports marketing.

A unique mix of sports marketing capabilities

We unite global agencies with market-leading capabilities in sport.


  • Brand strategy and partnerships
  • Content and publishing strategy
  • Digital transformation
  • Influencer marketing


  • Fan engagement
  • Event hosting
  • Athlete and talent
  • Branded entertainment
  • Sponsorship activation
  • Hospitality


  • Sports media rights
  • Commercial consulting


  • Gaming and Esports
  • Virtual Reality (VR) and Augmented Reality (AR)
  • Publisher partnerships

Discover the agencies who deliver our sports expertise

WPP agencies are at the forefront of development in sports media, data, fans, rights and content.
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Dominic Grainger,
CEO, Specialist Communications and WPP Sports Practice

[email protected]

Paola Battaglia

[email protected]