WPP named key strategic partner by WW International as part of the wellness company’s new unified agency model
Integrated team draws on the best of WPP, leveraging Mindshare, Neo and Wunderman Thompson to amplify WW’s holistic approach to wellness – spanning nutrition, activity, mindset, hydration and sleep
WPP has been named key strategic and business partner for WW International, a global wellness company powered by the world’s leading commercial weight management program.
After an extensive review led by Medialink, WPP’s integrated team, led by Mindshare and drawing on a comprehensive range of capabilities from across the company, was awarded key pieces of the North America business and media planning responsibilities.
“WW is driving a new global agenda for health and wellness,” said Mark Read, CEO, WPP. “Our team draws on the full range of WPP’s capabilities in communications, experience, commerce and technology, and will help amplify WW’s vision for weight loss and wellness by serving their communities in new ways and supporting the transformation of their business.”
For WPP, this win comes on the heels of topping the COMvergence Global New Business Barometer and being named as the world’s most effective communications company by The Effies.
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