Ecolab partners with WPP to help leading brands reassure consumers entering post-COVID-19 economy
Ecolab, a global leader in sanitization and disinfection services for leading multinational companies in the food, healthcare, hospitality and industrial sectors, has hired a team of WPP agencies to collaborate on an effort to help the world’s leading brands build confidence in their consumers entering the post-COVID-19 economy.
COVID-19 has made Ecolab’s services especially pertinent to brands as their consumers decide where to eat, work and shop as markets around the world reopen.
Ecolab recently launched the Ecolab Science Certified Program, which combines advanced chemistry with new public health training and audit verification. The campaign to support this launch, delivered by WPP, will demonstrate to consumers that businesses sanitized by Ecolab will be as safe as possible and will ensure that its clients’ brands stand out as holding a higher standard of cleanliness for food safety and public health.
Ecolab is a global leader in water, hygiene and infection prevention solutions and services. Its customers include the world’s biggest brands in the food, healthcare, hospitality, and industrial markets. Ecolab operates in 170 countries and provides comprehensive, science-driven solutions to advance food safety, protect public health, optimize water and energy use, and improve operational efficiencies. It offers best-in-class products, elevated cleaning and hygiene standards and protocols, enhanced training and site verification to keep businesses safer – ultimately helping their clients’ consumers live more confidently.
Doug Baker, Chairman & CEO, Ecolab said: “Ecolab is thrilled to partner with WPP to celebrate those businesses that are going the extra mile to keep their customers and workers as safe as possible in the face of COVID-19. Ecolab’s science-backed solutions, tailored by industry and location, are needed now more than ever, and WPP is perfectly equipped to help us get the word out.”
Mark Read, CEO, WPP said: “A lot has changed in our personal and professional lives due to COVID-19. There is a clear and heightened focus on hygiene and cleanliness, especially in regard to where consumers eat and shop. Ecolab is expert at ensuring the highest levels of safety, which is vital for consumer confidence. We are really excited to be working with Ecolab and I am delighted our team stepped up to deliver this important work.”
The WPP team working for Ecolab comprises Grey, Hill+Knowlton Strategies, Landor and Wavemaker.
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