Newell Brands appoints WPP as its communications partner globally
New York and London, 18 December, 2018 – Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships.
In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally, whilst also helping the client to leverage its scale and bring a new focus to developing integrated communications across a broad range of channels. Team Newell is an expansion of the relationship between the client and WPP that began in 2016 when J. Walter Thompson was hired as the client’s lead agency.
Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.
Mark Read, WPP CEO, said: “We are delighted to have expanded our relationship with such a valued client, and to support Newell with our simple, integrated offer that harnesses the full power of WPP for clients."
Kevin McCormack, WPP, +1 212 632 2239, Kevin.McCormack@wpp.com
Laura Springer, Team Newell, +1 212 798 9844, Laura.Springer@bcw-global.com
About Newell Brands
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.