WPP wins Volkswagen creative account in North America
Volkswagen has named WPP as its lead creative partner in North America following a competitive review.
Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising Possible, David, Taxi, Geometry Global and Hogarth, which will draw on additional resources from other WPP agencies as required.
As VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico.
Mark Read, CEO of WPP, said: “We are delighted and proud to have been appointed as Volkswagen’s lead creative partner in North America. WPP now offers a powerful combination of creativity, commerce, data and technology services that is increasingly resonating with clients. Volkswagen is one of the world’s iconic brands and we are very excited to have been given the opportunity to help reshape the company’s marketing and support its transformation.”
WPP is the world leader in communications services. The company provides a comprehensive range of services including digital, ecommerce and shopper marketing; advertising and media investment management; data investment management; public relations and public affairs; brand consulting; health and wellness communications; and specialist communications. For more information, visit www.wpp.com.