Wunderman acquires Gorilla Group in the US

8 Aug 2018

WPP announces that its wholly owned global digital agency, Wunderman, is acquiring Gorilla, Inc. (“Gorilla Group”), an award-winning e-commerce specialist based in the U.S.

Gorilla Group’s revenues were US$40 million for the year ended December 31, 2017. Clients include American Hotel Register Company, Gates Industrial Corporation and protein bar manufacturer RXBAR. The agency employs about 370 employees and is based in Chicago with offices in the US, Canada, Poland and Ukraine.

Gorilla Group works with enterprise B2B and direct-to-consumer brands across the manufacturing, distribution, apparel, retail, health & beauty, food and beverage sectors. With a strong history in strategy, experience design, technology enablement, marketing, and managed services, Gorilla Group creates high-performing commerce solutions that enable clients to successfully evolve and compete in the digital economy.

Gorilla Group will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Wunderman Commerce builds enterprise-level retail and mobile commerce solutions, in addition to helping brands develop Amazon marketing and e-commerce strategies. Its end-to-end offerings include strategy, platform integration, and customer experience across platforms including Adobe, IBM Watson Commerce, SAP and Salesforce. Wunderman Commerce employs over 1,000 global e-commerce experts comprising strategists, technologists and creatives in addition to over 50 software and technology partners. It brings together WPP’s leading commerce agencies – Salmon, POSSIBLE Commerce, Marketplace Ignition and Fusepump – under the Wunderman brand.

Further information
Kevin McCormack, WPP   
+1 212 632 2239

About WPP
WPP is the world leader in communications services. The Group provides a comprehensive range of services including digital, ecommerce & shopper marketing; advertising & media investment management; data investment management; public relations & public affairs; brand consulting; health & wellness communications; and specialist communications.