Adobe appoints Wavemaker for media responsibilities in the US
Wavemaker, www.wavemakerglobal.com, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader.
The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document.
Steve Weeks, Head of US Media Strategy and Planning for Adobe commented ““We are excited to leverage Wavemaker’s innovation and expertise, especially their leadership in using Adobe Experience Cloud. It’s going to be a fantastic partnership in support of Adobe’s US marketing efforts.”
Amanda Richman, CEO of Wavemaker US noted, "We are thrilled to grow our partnership with Adobe here in the US. They have been at the forefront of our industry’s transformation and we are excited to bring our data-led, consumer journey approach to growing their business.”
This appointment extends Wavemaker’s partnership with Adobe; Wavemaker in Switzerland (formerly MEC Switzerland) has been working for Adobe in Europe for the past 13 years.
In December 2017, WPP, the world’s largest communications services group, and parent company to GroupM and Wavemaker, announced that they had been named as Adobe’s Global Digital Experience Cloud Solution Partner of the Year for 2017 LINK TBC. The award reflects the success of the WPP Adobe Alliance, which was formed in 2015 to expand the strategic relationship between the two companies, bringing Adobe Experience Cloud to clients around the Group.
Adobe is WPP’s largest marketing technology partner, and earlier this year WPP formed Team Adobe to gain maximum leverage for both parties from the Group-wide relationship.
Founded July 2017, Wavemaker is a billion dollar-revenue media, content and technology agency, obsessed with the customer's purchase journey. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 350,000 surveys in 35 markets and across more than 70 categories. Our 8,500 people in 90 countries are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients. We are a part of GroupM, WPP’s global media investment management company. For more information, go to www.wavemakerglobal.com
Tanya Doggwiler, US Communications Director