Burson-Marsteller acquires minority stake in Kenyan affiliateWPP announces that its operating company Burson-Marsteller, a leading global strategic communications and public relations firm, has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller.
Headquartered in Nairobi and employing around 20 people, Engage Burson-Marsteller has grown rapidly since Burson-Marsteller helped to establish it in 2013. Clients include Nestlé, MultiChoice, Samsung and CNN.
This acquisition further strengthens Burson-Marsteller’s network of partners in Africa and continues WPP’s strategy of investing in important markets and sectors. In Kenya WPP companies (including associates) generate revenues of almost US$50 million and employ almost 1500 people. Across the continent of Africa, the Group (including associates) collectively generates revenues of over US$600 million and employs almost 35,000 people.
WPP’s public relations and public affairs companies collectively generate revenues (including associates and investments) of over US$1.6 billion and employ almost 10,000 people worldwide.
Feona McEwan, WPP +44(0) 20 7408 2204
Chris Wade, WPP