WPP's Government & Public Sector Practice launches consultancy offer
WPP’s Government & Public Sector Practice has appointed Sean Larkins as Director of Consulting and Capability. Sean joins from the UK Government where, as Deputy Director of Government Communications, he led the reform of UK Government communications on behalf of the Prime Minister’s Office and Cabinet Office. He was also responsible for the Government Communication Service’s professional development programme for nearly 4,000 civil servants.
Sean will work across the Practice, particularly with Millward Brown Vermeer to bring their communications and marketing capability offer to government clients around the world.
Dr Michelle Harrison, CEO of the WPP Government & Public Sector Practice, said:
“Governments worldwide increasingly use communications as a tool for policy delivery by influencing citizen behaviour. This has created new demands for government communications functions to deliver long-term, strategic, evidence-driven and highly impactful communication. This, combined with digital transformation, has made internal capability a priority for government communications leaders. We are delighted that we will now be able to support our clients in this area. Sean is the ideal person to lead this for our clients and a wonderful addition to our leadership team.”
Sean Larkins said:
“WPP agencies do great work around the world. I’m excited to join the team and lead a new part of the offer which is so central to the long-term success of government communications. Improvements in a number of countries have shown how important it is for government communicators to have the right skills and work within effective and efficient structures.”
The WPP Government & Public Sector Practice launched in 2014 to deepen the work of WPP’s agencies with governments around the world. WPP agencies from across the Group work with their clients to support the delivery of integrated government communications, with specialist capability in behavioural insight, digital government communications, country branding, and government recruitment communications. The Practice has recently announced the launch of hubs in London, Brussels, the Middle East and North Africa, Australia and New Zealand, and East Africa, with plans to launch in Singapore and Washington DC.
+44 (0) 7717 300 762
About the Government & Public Sector Practice
WPP’s Government & Public Sector Practice helps governments to achieve their public missions by communicating effectively. The Practice brings together WPP agencies’ best thinking and expertise for policymakers and communicators in national, local and multilateral government, public institutions and international organisations.
Biography and photo: www.wpp.com/govtpractice/people/sean-larkins/
Sean helps WPP’s government and public sector clients build their own internal capacity by focusing on organisation and change management; capability, training and performance; and leadership and innovation.
Sean was previously Deputy Director of UK Government Communications where he led the reform of government communications on behalf of the Prime Minister’s Office and Cabinet Office. He was also responsible for the professional development of nearly 4,000 government communicators.
Sean has also been a Director of Communications for a Whitehall department and a government agency. He led the UK government’s own strategic consultancy and planning team. He has worked on public sector communications in Estonia, Latvia, Bosnia and Ukraine and outside of government for organisations including The Body Shop International.
Across his career, Sean has experience of journalism, marketing, communication, public relations, stakeholder engagement and media management. He is passionate about the power of education and is a Trustee of the Further Education Trust for Leadership.