Ogilvy Malaysia appoints John Deschner as CEO
KUALA LUMPUR — Ogilvy Malaysia has appointed John Deschner as its Chief Executive Officer, effective today. He will be based in Kuala Lumpur and will report directly to Kent Wertime, COO of Ogilvy Asia-Pacific.
Deschner comes to Ogilvy from Deutsch LA in the United States, where as Executive Director he led some of the agency’s key client relationships and helped steward award-winning digital and social solutions for those clients. Prior to that, Deschner worked at AKQA and Crispin Porter + Bogusky in various client servicing capacities.
Announcing the appointment, Kent Wertime said, “We are thrilled to have John join to take the helm of our Ogilvy Malaysia operations. John has a proven record to consistently deliver client satisfaction and award- winning work. Plus, his strong knowledge of digital, social media, data, and other areas will be important for the future development of Ogilvy’s service offerings in Malaysia. Many clients today are looking for more progressive communications plans, and John will lead the agency’s efforts in developing those solutions.”
Commenting on his appointment, John Deschner said, “Malaysia is one of the key markets in the South-East Asia region and I am excited to be joining the Ogilvy team at this pivotal point, when the company is building some of the best advertising and integrated brand communications in the country. It is an honour to be given the opportunity to lead the Ogilvy talent and I look forward to adding my skills to create more innovative work and grow our presence in the region”.
Ogilvy Malaysia comprises Ogilvy & Mather Advertising, OgilvyOne Worldwide, Ogilvy Public Relations, H&O (Hogarth & Ogilvy, previously known as RedWorks), and Bates CHI & Partners. The Ogilvy Group is part of WPP, the world's largest communications services group.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company consists of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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