WPP and Aston Martin to create bespoke team in global collaboration
CANNES, FRANCE — WPP, the world’s largest advertising and marketing services group, today announced a collaboration with luxury British sports car brand Aston Martin Lagonda to create a team to provide global marketing services.
The collaboration, which covers a range of projects in 2015 with the ultimate aim of a full marketing communications partnership in 2016, was announced at the annual Cannes Lions International Festival of Creativity by Sir Martin Sorrell, founder and Chief Executive Officer of WPP.
Aston Martin, an iconic global brand synonymous with style, luxury, performance and exclusivity, will benefit from the services of a bespoke WPP team, drawing on talent and resources from across the Group’s network of expert agencies. With the team structure already under development and a number of individual projects underway, focusing in the first instance on global synergies, the collaboration will broaden and deepen towards a full suite of marketing communications activities across the world in 2016.
Sir Martin Sorrell said: “We are very happy that Aston Martin has asked WPP to create a team to help activate its ambitious growth plan, extending its luxury marketing voice to new customers in fresh markets. Each client’s needs are unique, which is why we offer a tailor-made solution – and I can think of nothing more bespoke than an Aston Martin.”
Dr Andy Palmer, Chief Executive Officer of Aston Martin Lagonda, said: “Growing our brand presence into new markets and segments is critical for the success of our ‘Second Century’ plan. Just as we work with the world’s leading suppliers on our products, so with WPP we are looking to create a fully integrated marketing communications team capable of successfully driving our brand forward across the globe.”
Aston Martin will have access to expertise across all marketing disciplines within WPP’s operating companies.
The Aston Martin project is the latest example of the “horizontal” approach pioneered by WPP, serving client needs through multi-disciplinary, cross-Group teams. There are now 45 WPP client teams globally.
The team will serve Aston Martin’s headquarters team in Gaydon, Warwickshire, and regional offices in Europe, Middle East, Asia-Pacific, China and the Americas.
WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs over 188,000 people (including associates and investments) in more than 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.
Chris Wade, WPP +44 (0)20 7318 0136
Simon Sproule, Aston Martin +44 (0)7896 621 779