WPP named world's most effective holding company for the fourth year in a row
Effie Worldwide today announced that WPP has once again topped the Global Effie Index.
The Effie Index recognises the architects of the most effective marketing communications ideas from around the world, determined by their performance in more than 40 national and regional Effie Award competitions.
Thanks to the continued success of its operating companies, 2015 is the fourth consecutive year that WPP has been named the world’s most effective holding company.
Neal Davies, President and CEO of Effie Worldwide, said: “Since the launch of the Effie Effectiveness Index five years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results.
“My sincere congratulations must go to WPP for their unprecedented success in leading the Global Effie Index for the fourth straight year. To be awarded Most Effective Holding Company is a pinnacle in itself: to do it four years running sends a clear message to the worldwide business community about creating ideas that work.”
Sir Martin Sorrell, founder and CEO of WPP, said: “Some people talk about the importance of effectiveness to the marketing services industry. That’s like saying goals are important to football, or speed is important to Formula One. It’s not merely important – it’s the point of what we do.
“Strategy, data, insights and, of course, outstanding creativity are the ingredients WPP agencies use to deliver their mission: results for clients. Or, to put it another way, creative effectiveness.”
Chris Wade +44 (0)20 7318 0136 / +44 (0)7740 595 563
About Effie Worldwide
Effie Worldwide is a non-profit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. For more details, visit www.effie.org and follow @effieawards on Twitter for updates on Effie information, programs and news.
WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs more than 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. For more information, visit www.wpp.com.