Introducing Mirum: A Modern Global Company
The company will unite 11 independent agencies with 40 offices in 17 countries
NEW YORK, NY –– J. Walter Thompson Company announced today the launch of Mirum, a new global company uniting 11 digital agencies spanning 17 countries and 40 offices. Former Digitaria Chief Executive Officer Dan Khabie will take the helm as Mirum Global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. He will report to J. Walter Thompson Company’s Global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast.
Mirum is a new company created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Mirum’s principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations.
“The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson Company’s many assets and capabilities in order to drive business transformation,” stated Martinez. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”
“Dan’s natural entrepreneurial instincts and passion will foster Mirum's startup mentality as he drives growth forward across our global network,” said Stefano Zunino, Head of Digital Worldwide, J. Walter Thompson, and Chairman of Mirum.
Mirum’s capabilities are organized around Strategy & Consulting services, Creative & Content, User Experience & Platforms, Analytics & Insight and Product Development & Mobile. Additionally, Mirum has deep vertical service offerings in Digital Retail, Behavioral Media and Financial Services.
Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL, among others.
“I am extremely honored to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world,” said Khabie. “Over the last year we have worked hard as a leadership team to integrate all of these agencies together under one common vision and operational structure while keeping the entrepreneurial spirit in each region. We have become a borderless agency with a collaborative, passionate culture, and it has already led us to win global clients that will be announced on a later date.”
Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.
Daiga Atvara will be Chief Design Officer; Matt Webb, Chief Technology Officer; Dave Wallace, Chief Operations Officer; Nick Read, Chief Financial Officer; Sarah Kotlova, Global Head of Agency Services; and John Baker, Chief Marketing Officer. Khabie plans on naming a Chief Creative Officer, Chief Strategy Officer and Global Head of Data & Analytics over the next six months.
Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing.
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Mirum is a new agency created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Operating in 17 countries, with 40 offices and more than 2,200 professionals, Mirum is a global agency that is a part of the J. Walter Thompson Company and WPP family. For more information visit mirumagency.com.
ABOUT THE J.WALTER THOMPSON COMPANY
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Global CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide and Mirum.