WPP reveals winners of 2012 WPPED Cream Awards

7 Oct 2012

Competition recognises outstanding creative work from the group’s agencies around the world

LONDON — WPP, the world leader in advertising and marketing communications, has announced the winners of its annual WPPED Cream Awards.

Now in their sixth year, the awards celebrate creative excellence across every marketing discipline within WPP, from advertising and digital to consumer insight and public relations.
All WPP agencies – operating in more than 100 countries – have the opportunity to compete and be recognised for outstanding work that has provided growth and brand value to their clients.

Click here to view a showcase of all the winning entries.

Winners of the Crème de la Crème award (the top prize in each category) are listed below.
Advertising: Ogilvy Shanghai – Coca-Cola, #Cokehands
Consumer Insight: Millward Brown Global – LinkExpress
Design & Branding: Landor San Francisco – Advanced Ice-Cream Technologies, Bardot
Digital: JWT New York – Johnson & Johnson, Band-Aid, Magic Vision
Direct: Ogilvy Guatemala – Claro TV, Half of HBO for Free
Integrated: Grey New York – Canon USA, Project Imagin8ion
Media: MediaCom Norway – Anti-Racism Centre, Tea Time for Muslims
Public Relations: Ogilvy Public Relations New York – The Government of Mexico, Mexico: The Place You Thought You Knew

Speaking at the presentation ceremony in Palo Alto, WPP Worldwide Creative Director John O’Keeffe said: “As impressive as they are, the WPPED Cream winners are merely an hors d’oeuvre for the outstanding creativity WPP people, across disciplines, have once again brought to bear in the service of brands the world over during the last year. The fact that the Advertising Crème de la Crème award goes to a piece of work that picked up the Grand Prix at Cannes speaks volumes about the quality of the entries.”

WPP CEO Sir Martin Sorrell said: “In the world of marketing communications we turn knowledge into ideas, insights and objects that have a material, quantifiable value to our clients. Only the human mind can perform this extraordinary alchemy; and only certain kinds of mind, at that. WPPED Cream is a celebration of those minds and the pearls they produce – many congratulations to all the winners.”

Further information:
Chris Wade: +44 (0)20 7318 0136; [email protected] 


About WPP
WPP is the world’s largest communications services group with billings of $77.1 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 162,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com.

WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running.