Ogilvy & Mather takes stake in DTDigital in AustraliaWPP announces that its wholly owned operating company, Ogilvy, the global marketing communications group, has acquired a 33.33% stake in the capital of DTDigital Pty Limited ("DTDigital"), a leading digital marketing firm in Australia.
Founded in 1996, DTDigital employs more than 110 people. Headquartered in Melbourne and with offices in Sydney and Brisbane, DTDigital combines world-class strategic and creative thinking with best-practice digital execution. Clients include Bunnings, Honda, Myer and NAB.
DTDigital’s unaudited gross revenues as at 31 December 2011 were approximately A$14.38 million with total assets as at the same date of A$4.76 million.
This investment reflects the Group’s commitment to grow its digital assets and to support this growth with a strong independent technology capability. Based on consensus analysts’ forecast for 2011, WPP’s digital revenues will total over $4.5 billion and almost 30% of its projected $16 billion revenue. WPP has set a target of 35-40% of revenue derived from digital in the next five years.
Feona McEwan, WPP
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