WPP in Italy appoints new Country Manager

2 Feb 2011

WPP is pleased to announce Massimo Costa, Managing Director and President of Y&R Brands Italy as the new WPP Italy Country Manager.

We are very proud of the progress that the WPP operating companies in Italy have made over the last five years and, in particular, the performance in 2010 which was very strong.

The role of Country Manager will continue to focus on marshalling the best resources available, across all our marketing disciplines for the benefit of our clients, so we can better serve them in these still challenging times. Massimo Costa replaces Paul Richardson who held this role since 2006.

Costa brings with him a great depth of knowledge from his role as Chairman and CEO of Young & Rubicam and Wunderman in Europe, the Middle East and Africa from 2005 to 2010. Costa will also continue his present responsibilities with Y&R Brands Italy.

For further information, contact:
Feona McEwan, WPP London +44 20 7408 2204
Paul Richardson, WPP, New York +1 212 632 2200
Massimo Costa, Y&R, Italy +39 02 773 2280


WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.