Grey acquires majority stake in Yolk, a digital media agency in AsiaWPP announces that its wholly-owned operating company Grey, the global advertising
network of Grey Group, has agreed to acquire a majority stake in Yolk Pte Ltd ("Yolk"), one of Asia's fastest-growing interactive and digital media networks.
Founded in 2001 and based in Singapore, with a presence in Malaysia, Thailand and
Australia, Yolk is a highly-awarded agency offering digital strategy, social media, rich media,
online advertising, viral marketing, interactive marketing, search marketing, e-marketing,
e-customer relationship management and web-based capabilities. It employs 40 people and
clients include Canon, Ciba Vision, Microsoft and Singapore Economic Development Board.
Yolk’s unaudited revenues for the year ended 31 December 2009 were Singapore $1.3 million
with gross assets of Singapore $0.5 million at the same date.
This investment continues WPP’s strategy of developing its networks in fast growing and
important markets and sectors and strengthening its capabilities in digital media.
Feona McEwan, WPP
+44 (0)207 408 2204