WPP acquires 51% of Plano.Trio Comunicação in Brazil

4 Sep 2007

WPP announces that it has acquired a 51% stake in Plano.Trio Comunicação ("Plano.Trio"), a specialist in trade and channel marketing, events, promotions and design, in Brazil.

Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

Plano.Trio had unaudited revenues of US$47 million for the year ended 31 December 2006, with gross assets as of 30 June 2007 of US$23.8 million.

This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy