WPP acquires 51% of Plano.Trio Comunicação in Brazil
WPP announces that it has acquired a 51% stake in Plano.Trio Comunicação ("Plano.Trio"), a specialist in trade and channel marketing, events, promotions and design, in Brazil.
Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.
Plano.Trio had unaudited revenues of US$47 million for the year ended 31 December 2006, with gross assets as of 30 June 2007 of US$23.8 million.
This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.